山岳型景区旅游形象感知研究:基于2014-2016年黄山网络游记分析

发布时间：2018-01-09 19:08

本文关键词：山岳型景区旅游形象感知研究:基于2014-2016年黄山网络游记分析　出处：《山地学报》2017年04期 　论文类型：期刊论文

【摘要】：在国内著名旅游网络平台蚂蜂窝、携程网、驴妈妈,收集了近三万篇黄山风景区的游记,经过筛选提取75篇游记样本。采用内容分析法,运用ROST CM6软件进行编码分析,研究结果表明:1)黄山旅游形象的积极感知因素有六个,按照感知度高低分别为三山五岳、三奇五绝之地、风景雄峻瑰奇、文化传播之地、地质奇观、户外摄影圣地;2)消极的感知因素主要来自旅游服务、旅游环境和旅游管理;3)二级编码分析可知山地地形、局地气候、气象等自然要素,以及由此导致的山区餐饮和住宿服务是消极感知的主要来源。游客对于黄山形象感知总体是积极的,但在山路安全、山岳特色气象景观可视预报、游客引导等方面仍有提升空间。
[Abstract]:In the famous domestic tourism network platforms, such as Grasshopper Honeycomb, Ctrip net, Donkey Mother, collected nearly 30,000 travel notes of Huangshan Scenic spot, selected 75 samples of travel notes, and used content analysis method. Using ROST CM6 software to code analysis, the research results show that there are six positive perception factors of Huangshan tourism image. According to the perception degree, there are three mountains and five mountains, three strange and five absolute places. The scenery is majestic and magnificent, the place of cultural spread, the geological wonder, the outdoor photography holy land; 2) the negative perception factors mainly come from tourism service, tourism environment and tourism management; 3) the secondary coding analysis shows the natural factors such as mountain terrain, local climate, meteorology and so on. As well as the resulting mountain catering and accommodation services are the main source of negative perception. Tourists for the overall Huangshan image perception is positive, but in mountain road safety, mountain characteristics of meteorological landscape visual forecast. There is room for improvement in areas such as tourist guidance.
【作者单位】：中国地质大学公共管理学院区域规划系;中国地质大学地理环境与国家公园实验室;黄山地质公园管理委员会;
【基金】：中国地质大学(武汉)国家公园实验室基金(2016176022)~~
【分类号】：F592.7
【正文快照】： 3.黄山地质公园管理委员会,安徽黄山245899)引言网络快速发展,社会迅速进入“互联网+”时代,人们习惯利用网络搜索来获取旅游资讯,并随时在网络平台上分享自己的旅游体验和游后感受。互联网上不断涌现的日志、博客、游记、网友点评、旅游照片,以及景区(或地方)旅游动态(或要闻

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