目的地属性绩效对游客总体满意度的非对称影响——以北京为例

发布时间：2018-02-28 06:23

本文关键词： 属性绩效非对称影响三因素理论奖惩对比分析非对称影响绩效分析　出处：《经济管理》2014年02期 　论文类型：期刊论文

【摘要】：目的地属性绩效与游客总体满意度间的关系并非总是线性和对称的。本文依托北京入境游客问卷调查数据,利用奖惩对比分析和非对称影响绩效分析方法,检验了目的地属性绩效对游客总体满意度的非对称影响效应。结果显示:(1)城市目的地属性可划分为旅游信息、旅游交通、自然环境、娱乐活动、核心吸引物、休闲氛围、旅游安全、服务设施和通信服务共9个维度;(2)目的地属性绩效对游客总体满意度的影响存在非对称效应,核心吸引物、旅游交通、旅游安全和服务设施对游客总体满意度具有负向非对称影响,娱乐活动与旅游信息则具有正向非对称影响,仅休闲氛围对游客总体满意度的影响基本呈对称性;(3)城市目的地游客总体满意度的提升,应优先提高休闲氛围属性的绩效,其次是改善服务与设施,再进一步是改进娱乐活动与旅游信息。
[Abstract]:The relationship between destination attribute performance and overall tourist satisfaction is not always linear and symmetrical. The result shows that the urban destination attribute can be divided into tourism information, tourism traffic, natural environment, entertainment activities, core attraction, leisure atmosphere. Tourism security, service facilities and communication services have nine dimensions: (2) the impact of destination attribute performance on overall tourist satisfaction is asymmetric, the core attraction, tourism traffic, Tourism security and service facilities have a negative asymmetric impact on the overall satisfaction of tourists, while recreational activities and tourism information have a positive asymmetric impact. The effect of leisure atmosphere on the overall satisfaction of tourists is symmetrical. (3) the promotion of overall satisfaction of tourists in urban destinations should give priority to improving the performance of the attributes of leisure atmosphere, followed by the improvement of services and facilities. A further step is to improve recreational activities and travel information.
【作者单位】：陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金项目“旅游流与目的地耦合:因素及模型与机制研究——六大城市入境旅游为例”(41271158);国家自然科学基金项目“西部城市民族旅游社区地方性保持:多元认同的建构主义研究”(41271157) 陕西师范大学研究生培养创新基金项目“入境旅游流驱动下目的地城市的供给响应——东西部典型旅游城市的对比分析”(2012CXB006)
【分类号】：F592;F274;F224

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