新疆沙湾县乡村旅游发展现状与对策研究

发布时间：2018-03-04 10:25

本文选题：乡村旅游　切入点：现状　出处：《华中师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：乡村旅游是在农村区域的一种新型旅游模式,它起源于20世纪80年代,20世纪90年代发展迅猛。近几年,随着国家工业化和城市化进程的加快,生活节奏越来越快,竞争越来越激烈,热岛效应和钢筋水泥现象应运而生,人们越来越渴望摆脱紧张的城市生活走进乡村来舒缓压力和愉悦身心,乡村旅游成为人们释放压力、回归自然的最佳选择。新疆沙湾县政府紧紧把握国家实施西部大开发战略的机遇,依托沙湾县内独特的自然景观、民族风情和历史文化,积极打造具有沙湾特色的旅游品牌,推动沙湾县乡村旅游向规模化和产业化方向发展。本论文以新疆沙湾县乡村旅游开发现状及相应对策为研究目标,通过文献研究法、访谈法、数据统计法等研究方法,在分析目前沙湾县乡村旅游开发的现状以及存在的问题的基础上,系统的探究了沙湾县乡村旅游开发的对策以及措施。研究表明,乡村旅游作为沙湾县经济发展的一个重要手段,在乡村旅游发展过程中有其自身的优势：比如政府支持力度大、乡村旅游发展条件成熟、旅游市场需求量大等优势。但同时也存在问题,比如景点的类型单一、知名度低、开发与经营各自为政、环境卫生条件状况需要改善以及接待设施趋向城市化明显。在对这些现状以及问题分析基础上,本论文根据沙湾县自身的特点以及经济状况,探讨了相应的开发措施：要突出政府在乡村旅游开发过程中的主导和导向作用、拓宽招商引资的渠道、加强产业结合与交流合作、打造旅游的品牌、强化对于乡村旅游的宣传力度、规范行业管理和做好专业化培训。
[Abstract]:Rural tourism is a new type of tourism pattern in rural areas, which originated from the rapid development in 90s of the 20th century in 1980s. In recent years, with the acceleration of national industrialization and urbanization, the pace of life is getting faster and faster. As the competition becomes more and more intense, the heat island effect and the phenomenon of reinforced concrete emerge as the times require. People are more and more eager to get rid of the intense urban life and enter the countryside to relieve the pressure and pleasure. Rural tourism has become the release of pressure. The best choice to return to nature. The government of Shawan County in Xinjiang firmly grasped the opportunity for the country to implement the strategy of developing the western region, relying on the unique natural landscape, national customs and historical culture in Shawan County to actively create a tourism brand with the characteristics of Shawan. Shawan County to promote the development of rural tourism to scale and industrialization. In this paper, the current situation of rural tourism development in Shawan County, Xinjiang and the corresponding countermeasures are taken as the research objectives, through literature research, interviews, data statistics and other research methods. On the basis of analyzing the present situation and existing problems of rural tourism development in Shawan County, the countermeasures and measures of rural tourism development in Shawan County are systematically explored. Rural tourism, as an important means of economic development in Shawan County, has its own advantages in the process of rural tourism development: for example, strong government support, mature conditions for the development of rural tourism, The tourism market needs a lot of advantages. But at the same time, there are also problems, such as the single type of scenic spots, low visibility, development and management of their own. The environmental sanitation condition needs to be improved and the reception facilities tend to be urbanized obviously. Based on the analysis of the present situation and the problems, according to the characteristics and economic situation of Shawan County, This paper discusses the corresponding development measures: to highlight the leading and guiding role of the government in the process of rural tourism development, to broaden the channels for attracting investment, to strengthen the industrial integration and exchange and cooperation, and to create the tourism brand. Strengthen the propaganda for rural tourism, standardize industry management and do a good job of professional training.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F327;F592.7

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