鄂西生态文化旅游圈旅游竞争力综合评价和提升研究

发布时间：2018-03-09 10:43

本文选题：鄂西生态文化旅游圈　切入点：旅游竞争力　出处：《华中师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：鄂西生态文化旅游圈是由湖北省襄阳市、荆州市、宜昌市、十堰市、荆门市、随州市、恩施土家族苗族自治州和神农架林区8个市(州、林区)构成的圈域。该地区自然和人文旅游资源丰富,特色鲜明,旅游发展的增长速度快。在旅游快速发展的背景下,了解区域旅游发展现状,是促进旅游可持续发展的重要途径。本文以鄂西生态文化旅游圈为研究区域,在学习现有国内外关于旅游竞争力的文献的基础上,结合竞争优势理论、区域增长极理论、核心-边缘理论和旅游可持续发展理论,借鉴参考国内外旅游竞争力综合评价指标体系,构建了鄂西生态文化旅游圈的旅游竞争力评价指标体系,包括旅游竞争现实力和旅游竞争潜力两大因子。其次,利用文献分析法和熵值法对相关数据进行处理,利用比较分析法和空间分析方法对鄂西生态文化旅游圈8个市(州、林区)旅游竞争力进行综合分析和比较,并从旅游发展规模、发展速度、发展效益、资源、服务和支持竞争力六大方面系统全面地探讨旅游竞争力现状及其空间分异状况。最后,根据鄂西生态文化旅游圈8个市(州、林区)旅游竞争力的空间等级分布结果,针对不同竞争力类型的市(州、林区)提出相应的旅游竞争力提升策略,力求实现协调有序的区域发展格局,缩小区域内部差异,促成鄂西圈旅游竞争合力。通过相关研究,主要得出以下结论:(1)旅游竞争潜力是旅游竞争力主要影响因子; (2)鄂西生态文化旅游圈旅游竞争力宜昌最强,西强东弱;(3)鄂西生态文化旅游圈旅游竞争现实力宜昌最强,神农架最弱:(4)鄂西生态文化旅游圈旅游竞争潜力宜昌最强,荆州最弱;(5)不同旅游竞争力等级的城市应实施不同的旅游竞争力提升策略,竞争力第一梯度的城市应从旅游产品角度出发,丰富旅游新业态;第二梯度的城市应从旅游产品角度出发,加强区域合作;第三梯度的城市应从发展乡村旅游出发,带动地区精准扶贫;第四梯度的城市应完善基础设施建设,提升公共服务水平。
[Abstract]:Eco-cultural tourism circle in western Hubei is composed of 8 cities (prefectures) in Xiangyang, Jingzhou, Yichang, Shiyan, Jingmen, Suizhou, Enshi Tujia and Miao Autonomous Prefecture and Shennongjia Forest District. The region is rich in natural and cultural tourism resources, with distinctive characteristics and rapid growth of tourism. Under the background of rapid development of tourism, we should understand the present situation of regional tourism development, It is an important way to promote the sustainable development of tourism. This paper takes the ecocultural tourism circle of western Hubei as the research area, on the basis of studying the existing literature on tourism competitiveness at home and abroad, combining the theory of competitive advantage, the theory of regional growth pole. The core-edge theory and tourism sustainable development theory, referring to the comprehensive evaluation index system of tourism competitiveness at home and abroad, have constructed the tourism competitiveness evaluation index system of Eco-culture tourism circle in western Hubei Province. Secondly, using literature analysis and entropy method to deal with the relevant data, using comparative analysis and spatial analysis to 8 cities (prefectures) of eco-cultural tourism circle in western Hubei. Comprehensive analysis and comparison of tourism competitiveness, and from the scale, speed, efficiency and resources of tourism development, The present situation of tourism competitiveness and its spatial differentiation are systematically discussed in six aspects of service and support competitiveness. Finally, according to the results of spatial distribution of tourism competitiveness in 8 cities (prefectures and forest regions) in the ecocultural tourism circle of western Hubei, Aiming at different competitive types of cities (states, forest regions), this paper puts forward the corresponding strategies to promote tourism competitiveness, in order to achieve a coordinated and orderly regional development pattern, to narrow the regional differences, and to promote the competitive force of tourism in the western Hubei circle. The main conclusions are as follows: (1) the potential of tourism competition is the main influencing factor of tourism competitiveness. (2) the tourism competitiveness of Eco-culture tourism circle in western Hubei is the strongest in Yichang, and the tourism competition in ecocultural tourism circle in western Hubei is the strongest in Yichang. Shennongjia is the weakest: 4) the tourism competition potential of Eco-culture tourism circle in western Hubei is the strongest in Yichang, and the weakest in Jingzhou. 5) cities with different levels of tourism competitiveness should implement different strategies of promoting tourism competitiveness. Cities with the first gradient of competitiveness should enrich new tourism formats from the perspective of tourism products; cities with the second gradient should strengthen regional cooperation from the perspective of tourism products; cities with the third gradient should start from the development of rural tourism. 4th gradient cities should improve infrastructure construction and public service level.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;F592.7

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