移动商务环境下旅游产业链中企业价值增值研究

发布时间：2018-03-19 11:20

本文选题：移动商务　切入点：旅游产业　出处：《华北理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着旅游产品和服务的日益丰富,旅游消费者需求层次的提高以及智能手机的普及,我国移动商务在旅游业发展迅速。在线旅游移动端市场规模扩大并成为旅游企业占领市场的重要途径之一。旅游企业纷纷布局移动终端,通过建立手机APP或使用移动网络交易平台拓展旅游业务,抢先占领移动旅游市场。随着移动互联网的发展,游客出行对手机等移动客户端依赖程度增强。移动商务在旅游业的迅速发展在改变旅游业传统商业模式的同时也改变了整个旅游产业的价值链结构。因此,对新环境下旅游产业价值链及企业价值增值的研究不仅完善了旅游产业价值链的理论,还能为旅游企业的发展提供参考。首先,文章先介绍了国内外关于移动商务和旅游产业价值链的研究现状。其次,在明晰理论的基础上分析传统旅游产业价值链的弊端以及移动商务对其带来的影响,构建移动商务下旅游产业价值链模型,并进行结构分析和增值分析。再次,构建移动商务下旅游企业价值增值评价指标体系,选择主成分分析法筛选指标、熵权法确定指标权重的基础上,选取23家旅游上市公司作为数据样本进行研究,运用模糊积分评价法将23家旅游企业的价值增值水平划分为三个等级。然后,从三种不同增值水平的旅游企业中选取样本进行调查,运用灰色关联分析法系统地分析了旅游产业价值链各节点对整条产业链增值的贡献。最后,文章提出了我国旅游企业在移动商务环境下提高价值增值的对策,为我国旅游产业价值链增值研究提供了理论支撑,对我国旅游企业价值增值的实践具有借鉴意义。
[Abstract]:With the development of tourism products and services increasingly rich, tourism consumer demand level enhancement and the popularity of smart mobile phone, mobile commerce in China's rapid development in the tourism industry. Tourism online mobile terminal market scale and become one of the important ways of tourism enterprises to occupy the market. Tourism enterprises have the layout of the mobile terminal, through the establishment of mobile phone APP or use mobile platform the trade of the network to expand the tourism business, occupy the mobile tourism market. With the development of mobile Internet, visitors travel dependence on mobile phone client is enhanced. The rapid development of mobile commerce in the tourism industry of the traditional business model also change the structure of the whole value chain of the tourism industry in the tourism industry to change. Therefore, the study of value added value the tourism industry chain and the enterprise under the new environment can not only improve the tourism industry value chain theory, but also for tourism enterprises Provide reference for development. First, this paper first introduces the research status of mobile commerce and tourism industry value chain at home and abroad. Secondly, analysis of the impact of the drawbacks of traditional tourism industry value chain and mobile commerce on the basis of clear in theory, construct the tourism industry in the mobile commerce value chain model, and analyze the structure and value analysis. Thirdly, construct the evaluation index system of value added value of tourism enterprise mobile commerce, principal component analysis method for screening index, the index weights based on entropy method, the 23 listed tourism companies as the data sample, using fuzzy integral evaluation method of 23 tourism enterprises added value level is divided into three grades. Then, select samples from three different levels of value-added tourism enterprises were investigated, using the method of grey correlation analysis and systematic analysis of the tourism industry The value chain of each node contribution to the whole industry chain value. Finally, this paper puts forward countermeasures to improve China's tourism enterprise value in the mobile commerce environment, provides a theoretical support for the research value of China's tourism industry value chain, with reference to the practice value of tourism enterprises in China.

【学位授予单位】：华北理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F592.6

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