国外旅游领域顾客价值测量研究评述

发布时间：2018-03-28 05:25

本文选题：旅游资源　切入点：旅游经济　出处：《技术经济与管理研究》2014年08期

【摘要】：顾客价值是目前营销学科的一个热点话题和新兴领域,文章基于文献回顾,对旅游领域中顾客价值的三种理论导向:"经济"理论导向、体验理论导向和消费观理论导向进行了分析与梳理。通过对不同理论导向下的顾客价值量表的代表人物、测量维度、研究工具、量表信度及实证领域等内容的对比和评述,总结了目前国外旅游领域顾客价值测量的特点与趋势:虽然不同理论导向下的测量方式不尽相同,但当前研究大体上呈现出愈加关注享乐、社会价值维度,注重动态性和对比性细化研究、遵循严谨的科学论证过程等特点。未来研究中可采用定量和定性相结合的研究方法,加强对社会、享乐、尝新及利他价值的研究,从消费行为过程和不同旅游群体上对游客价值感知进行细化研究。对国外旅游领域顾客价值测量研究的评述将为国内相关研究提供有益借鉴。
[Abstract]:Customer value is a hot topic and a new field in the field of marketing at present. Based on literature review, this paper gives three theoretical orientations to customer value in tourism field: "economy" theory orientation. This paper analyzes and combs the experience theory orientation and the consumption view theory direction. Through the comparison and comment on the representative person, the measurement dimension, the research tool, the reliability of the scale and the empirical field of the customer value scale under the different theory direction, etc. This paper summarizes the characteristics and trends of customer value measurement in the field of tourism abroad: although the measurement methods under different theories are different, the current research generally presents more and more attention to hedonic and social value dimensions. Pay attention to dynamic and comparative research, follow the characteristics of rigorous scientific argumentation. In future research, we can use quantitative and qualitative research methods to strengthen the study of social, hedonic, new and altruistic value. This paper makes a detailed study on tourists' perception of value from the process of consumption behavior and different tourist groups. The review of the research on customer value measurement in the field of tourism abroad will provide useful reference for domestic research.
【作者单位】：西安外国语大学旅游学院;陕西省社会科学院;
【基金】：国家自然科学基金项目(41301162) 陕西省社科基金项目(13Q150)
【分类号】：F591;F274

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