茶旅文化视角下茶企业旅游形象塑造研究

发布时间：2018-04-30 05:42

  本文选题：茶旅文化 + 茶企业　； 参考：《福建茶叶》2017年10期

【摘要】：作为占据我国传统文化重要篇幅的茶文化在历史的磨合下受到了越来越多人的关注和支持。近年来,随着人们生活方式的改变,旅游成为人们最喜爱的生活方式之一,在所有的旅游种类中,生态旅游所占的比重最重。因此,茶企业旅游形象的塑造对茶企业旅游的发展具有十分重要的作用。本文首先详细地讲述了茶企业旅游出现的问题,接着进一步分析了茶旅视角下茶企业旅游形象塑造的重要意义,最后对茶旅文化视角下茶企业旅游形象的塑造进行了深入的研究,希望能够对我国茶企业旅游形象的塑造工作起到一定的帮助。
[Abstract]:Tea culture, which occupies an important part of Chinese traditional culture, has been paid more and more attention and support by more and more people. In recent years, with the change of people's way of life, tourism has become one of people's favorite ways of life. Among all kinds of tourism, ecotourism accounts for the heaviest proportion. Therefore, the shaping of the tourism image of tea enterprises plays a very important role in the development of tea enterprises tourism. In this paper, the problems of tourism in tea enterprises are described in detail, and then the significance of shaping the tourism image of tea enterprises in the perspective of tea tourism is further analyzed. Finally, the paper makes a deep research on the shaping of the tourism image of tea enterprises from the perspective of tea tourism culture, hoping to play a certain role in shaping the tourism image of tea enterprises in China.
【作者单位】： 钦州学院经济管理学院;
【基金】：广西中青年能力提升项目:北部湾滨海旅游开发中的利益协调研究(项目编号:KY2016LY388) 广西高校重点学科--管理科学与工程重点学科(桂教科研[2015]17号),重点实验室研究成果
【分类号】：F426.82;F592;TS971
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本文编号：1823346