日照茶文化旅游发展研究

发布时间：2018-05-06 21:36

本文选题：日照 + 茶文化　；参考：《西北师范大学》2014年硕士论文

【摘要】：随着我国经济的快速发展,旅游逐渐成为我们生活需求的一部分，并且旅游消费的需求层次也越来越高,具有特色的文化旅游在旅游市场中越来越受欢迎。而茶文化正因其具有独特的魅力和高层次的品味,在旅游市场竞争中占有独特的优势。我国茶文化博大精深、源远流长,在国际茶文化中占有重要的地位,有着深远的影响,而日照则是中国茶文化具有代表性的地域,日照绿茶被誉为“江北第一茶”，日照茶文化发展虽然起步较晚，但是资源丰富，优越的地理位置，丰富的人文、地理资源，旅游发展的区位优势明显。目前日照茶文化旅游在国内旅游市场上已经具备一定的影响力，，越来越多地旅游爱好者因茶文化来到日照，深深地喜欢上了这片沃土。因此,本文就山东日照的茶文化旅游发展进行了探讨。首先简述了选题背景,对本课题的研究意义,研究框架,相关概念,研究思路和方法。在此前提下,本文吸纳管理学上的“SWOT”分析法,即对被分析对象的优势(Strengths)、劣势(Weaknesses)、机会(opportunities)和威胁(threat)进行综合评估与分析,最后得出结论,在此对日照茶文化旅游发展的现状和问题进行分析,并探讨其原因。全文最重要的部分,也是最主要的部分,对日照茶文化旅游提出发展思路。主要从以下几点着手:建立政府主导、多方参与的驱动机制;打造有国际影响力的品牌;深入挖掘日照茶文化内涵;将茶文化旅游与其他文化旅游有机结合;提高管理和服务水平;加大对茶文化旅游项目的开发和设置。最后对全文进行结语性论述,对整个研究过程中的体会和思考进行阐释,并指出研究过程中可能出现的不足和漏洞。
[Abstract]:With the rapid development of our economy, tourism has gradually become a part of our life demand, and the demand level of tourism consumption is higher and higher. Cultural tourism with characteristics is becoming more and more popular in the tourism market. Tea culture has a unique advantage in tourism market competition because of its unique charm and high-level taste. Chinese tea culture is extensive and profound and has a long history. It occupies an important position in the international tea culture and has a profound influence. Rizhao is a representative region of Chinese tea culture, and Rizhao green tea is praised as "the first tea in the north of the Yangtze River". Although the development of Rizhao tea culture started late, the location advantage of the development of Rizhao tea is obvious, such as abundant resources, superior geographical position, abundant humanities, geographical resources and tourism development. At present, Rizhao tea culture tourism in the domestic tourism market has a certain influence, more and more tourism enthusiasts come to Rizhao because of tea culture, deeply like this fertile soil. Therefore, this paper discusses the tourism development of Rizhao tea culture in Shandong province. Firstly, the background, significance, framework, concepts, ideas and methods of the research are briefly introduced. On this premise, this paper adopts the "SWOT" analysis method of management, that is, the comprehensive evaluation and analysis of the advantages and disadvantages of the subjects, namely, the strengths and weaknesses of the subjects, opportunities and threats. Finally, the conclusion is drawn. In this paper, the present situation and problems of Rizhao tea culture tourism are analyzed, and the reasons are discussed. The most important part of the paper is also the most important part of Rizhao tea culture tourism development ideas. Mainly from the following points: to establish a government-led, multi-participation driving mechanism; to create a brand with international influence; to explore the connotation of Rizhao tea culture; to combine tea culture tourism with other cultural tourism; Improve the management and service level; increase the development and establishment of tea cultural tourism projects. Finally, the conclusion of the paper is discussed, the experience and thinking in the whole research process are explained, and the shortcomings and loopholes that may appear in the research process are pointed out.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;TS971

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