基于三级供应链利润共享契约的在线旅游服务供应链协调机制研究

发布时间：2018-05-10 14:48

本文选题：在线旅游 + 利润共享契约　；参考：《厦门大学》2014年硕士论文

【摘要】：近几年,国民经济保持平稳发展,居民收入持续增加,旅游需求量也越来越大,中国旅游业正处于黄金发展期。在线旅游作为旅游业的一个重要组成部分也处于蓬勃发展时期,成交量逐年上升。但由于产品同质化严重,旅游产品直接供应商直销力度加大,在线旅游企业通过低价促销手段推进移动旅游发展等原因,导致在线旅游企业虽然营业额逐年增长,但实际利润率得不到相应的增长,整个行业营收规模增长速度变慢。所以如何建立一种有效的协调机制,使在线旅游企业从单一的价格战,转变为提升整个在线旅游产业供应链的竞争力,实现供应链上各节点企业的共赢,从而提高供应链整体的运作效率和增强整个供应链的市场竞争力是亟待解决的问题。随着供应链管理思想的广泛应用以及信息资源共享技术的发展,使得利润共享契约被很多的行业和领域采用,应用前景越来越广阔。本文对在线旅游的国内外相关研究进行了综述,并分析了旅游服务供应链、供应链契约协调、利润共享契约等相关理论知识；对在线旅游的发展及现状、类别、我国在线旅游服务供应链模型,在线旅游企业商业模式、B2B在线旅游服务供应链及我国在线旅游存在的问题进行了分析；进而构建了基于信息共享的利润共享契约的F公司的B2B在线旅游商业模式。本文将供应链协调机制中的利润共享契约应用于在线旅游,为F公司构建了创新的在线旅游企业商业模式,希望为F公司所在的在线旅游供应链起到协调发展的促进作用。
[Abstract]:In recent years, with the steady development of national economy, the increase of residents' income and the increasing demand for tourism, China's tourism industry is in a golden period of development. As an important part of the tourism industry, online tourism is also in a period of vigorous development, trading volume is rising year by year. However, due to the serious homogeneity of products, the direct marketing of tourism products by direct suppliers and the promotion of mobile tourism by means of low price promotion, online tourism enterprises have increased their turnover year by year. But the real profit margin does not increase accordingly, the entire industry revenue scale growth speed becomes slower. So how to establish an effective coordination mechanism to make the online tourism enterprises change from a single price war to enhance the competitiveness of the entire online tourism industry supply chain, and realize the win-win situation of the enterprises in each node of the supply chain. Therefore, it is an urgent problem to improve the operation efficiency of the whole supply chain and enhance the market competitiveness of the whole supply chain. With the wide application of supply chain management and the development of information resource sharing technology, the profit-sharing contract is adopted by many industries and fields, and the application prospect is more and more broad. This paper summarizes the related research of online tourism at home and abroad, and analyzes the related theoretical knowledge of tourism service supply chain, supply chain contract coordination, profit sharing contract, etc. The supply chain model of China's online tourism service, the business model of online tourism enterprises, B2B online tourism service supply chain and the problems existing in China's online tourism are analyzed. Furthermore, the B2B online tourism business model of F Company based on information sharing profit sharing contract is constructed. In this paper, the profit sharing contract in the coordination mechanism of supply chain is applied to online tourism, and an innovative business model of online tourism enterprise is constructed for F Company, which hopes to promote the coordinated development of the online tourism supply chain in which F Company is located.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F592;F724.6

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