平山县旅游产业发展战略研究

发布时间：2018-06-11 11:26

本文选题：平山 + 旅游产业　；参考：《石家庄铁道大学》2017年硕士论文

【摘要】：当前中国经济的快速发展,人民生活水平的不断提高,群众的旅游需求不断增加,使得旅游产业发展持续增长。旅游产业的快速发展对促进经济发展、扩大内需、增加就业岗位等发挥着重要作用。平山县自然风光优美,历史文化悠久,旅游资源得天独厚,旅游产业基础良好,是河北省旅游产业最发达、业态最齐全的县之一。本文以平山县作为研究对象,对该县当前旅游产业发展历程和发展环境进行了总结,客观分析了平山县旅游产业发展现状和存在的问题。研究平山县客源市场特点,提出有针对性的游客市场开发策略。通过对平山旅游资源进行详细分析,探讨平山旅游资源开发的优势和所面临问题。平山县应立足京津冀、发展周边、辐射全国,以独一无二的红色旅游资源、得天独厚的山水生态资源以及历史悠久乡村田园风光为依托,结合全县经济社会发展状况,通过以红色旅游产业为龙头,由点到面推动旅游产业整体发展;整合资源,大力发展产业集群区;以建设全域旅游示范县为指导,发展综合性旅游目的地;打造特色产品,扩大品牌知名度等方式,将平山打造成为国际知名、国内著名、省内一流的综合型、典范型旅游目的地,促进平山县旅游产业的持续、健康、快速发展。本文对我国县域旅游产业发展研究亦具有一定的参考价值。
[Abstract]:With the rapid development of Chinese economy, the improvement of people's living standard and the increasing demand of the masses, the development of tourism industry continues to grow. The rapid development of tourism industry plays an important role in promoting economic development, expanding domestic demand and increasing employment positions. Pingshan County is one of the most developed and well-developed counties in Hebei Province, with beautiful natural scenery, long history and culture, unique tourism resources and a good foundation of tourism industry. This paper takes Pingshan County as the research object, summarizes the current development course and environment of the tourism industry in Pingshan County, and objectively analyzes the present situation and existing problems of the tourism industry development in Pingshan County. This paper studies the characteristics of the tourist market in Pingshan County, and puts forward targeted tourist market development strategies. Based on the detailed analysis of Pingshan tourism resources, the advantages and problems of Pingshan tourism resources development are discussed. Pingshan County should base itself on Beijing, Tianjin and Hebei, develop its periphery, radiate the whole country, rely on its unique red tourist resources, its unique ecological resources of mountains and rivers, and its rural pastoral scenery with a long history, and combine the economic and social development situation of the whole county. Through the red tourism industry as the leading, from point to face to promote the overall development of the tourism industry; integrate resources, vigorously develop industrial clusters; to build a regional tourism demonstration county as a guide, to develop comprehensive tourism destination; to create characteristic products, By expanding brand awareness, Pingshan will become an international famous, domestic famous, provincial first-class comprehensive, exemplary tourism destination, to promote the sustained, healthy and rapid development of Pingshan County tourism industry. This article also has the certain reference value to our country county area tourism industry development research.
【学位授予单位】：石家庄铁道大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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