连云港旅游业与西游记文化产业融合现状与思考

发布时间：2018-06-16 16:11

本文选题：连云港 + 旅游业　；参考：《决策咨询》2016年01期

【摘要】：近年来,连云港市政府通过发展文化旅游把西游记文化资源优势转变为产业优势,提升全市文化软实力,取得了较快发展。但是,体制不顺、融资不足、复合型人才缺乏等问题仍然困扰着产业融合。要实现连云港旅游业与西游记文化产业融合发展,须通过企业融合、文化创意、技术创新、产品融合、市场融合等途径,在专项规划、体制创新、融资多元、集团发展、产品创新、市场培育、人才培养等方面采取具体措施,才能促进连云港旅游业和西游记文化产业深度融合,提质升级为西游记文化旅游产业,形成连云港最富有魅力的国内外民族文化品牌。
[Abstract]:In recent years, through the development of cultural tourism, the Lianyungang city government has transformed the cultural resources advantage of travel to the west into industrial advantage, promoted the cultural soft power of the whole city, and made rapid development. However, problems such as poor system, insufficient financing and lack of complex talents still haunt industrial convergence. In order to realize the integration and development of Lianyungang tourism industry and the cultural industry of travel to the west, it is necessary to develop groups through enterprise integration, cultural creativity, technological innovation, product integration, market integration, etc., in special planning, institutional innovation, diversified financing, and group development. In order to promote the deep integration of Lianyungang tourism industry and the cultural industry of travel to the west, the product innovation, market cultivation, personnel training and so on can be taken to promote the integration of the tourism industry and upgrade the quality to the tourism industry of travel to the west. Lianyungang formed the most attractive domestic and foreign national cultural brand.
【作者单位】：江苏师范大学连云港校区科技产业处;连云港师范高等专科学校;江苏师范大学连云港校区文学院;
【基金】：连云港市社会科学基金项目“连云港旅游业与西游记文化产业融合发展研究”(14LKT07)研究成果
【分类号】：F592.7

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