昆明会奖旅游发展研究

发布时间：2018-06-29 02:21

本文选题：会奖旅游 + 昆明　；参考：《云南财经大学》2014年硕士论文

【摘要】：会奖旅游是会奖业与旅游业发展到一定阶段的产物。会奖旅游因其消费水平高，规模大，参与者层次高，利润丰厚，对目的地带动性强的特点被看做旅游市场中含金量最高的部分，越来越受到世界各地的关注与青睐；会奖旅游作为一种现代化管理手段，不仅有助于企业高效管理员工，更成为各大企业开发市场的有效方式和平台；在促进城市经济繁荣，提升城市形象方面发挥着重要作用，成为第三产业中至关重要的新兴行业。目前我国已经初步形成了以北京、上海、广州为首的国际会奖旅游城市，昆明作为西南地区中心城市，虽然其自身有一定的会奖旅游发展基础，但要想在激烈的竞争中取得长足的发展，把昆明建设成为区域性国际会奖旅游城市，很多问题函待解决。本文以昆明为研究对象，首先对国内外会奖旅游的发展和昆明会奖旅游发展的基本情况做了概括，并总结了本文的研究思路和框架结构；然后总结界定了会奖旅游基本概念，通过查阅国内外相关文献，从概念、特征、经济影响、会址选择、区域研究、策略研究等方面做出梳理，为昆明会奖旅游的研究打下基础。随后本文对昆明发展会奖旅游的条件和现状进行了pest分析和比较优势分析，明确了昆明发展会奖旅游的优势与劣势以及存在的一些问题。接着本文在查阅总结前人对竞争力评价体系的研究基础上，探讨了竞争力评价体系的构建原则与方法，进而构建了昆明会奖旅游竞争力评价体系，之后运用层次分析法对昆明和北京、上海、广州等十个城市的竞争力进行分析，分别从整体和从单个指标方面将昆明与其他城市进行比较和评价，最后结合以上分析，从经济、政策、环境、设施、服务、人才等方面提出促进昆明会奖旅游发展的相关策略。本文的创新之处在于通过构建会奖旅游竞争力评价体系，利用层次分析法定量分析了昆明会奖旅游竞争力的状况，并通过与其他城市的对比分析，尝试性的提出发展策略，，具有一定的实际意义。
[Abstract]:Award tourism is the product of the development of the award industry and tourism industry to a certain stage. Because of its high level of consumption, large scale, high level of participants, rich profits, and the characteristics of strong driving force to the destination, it is regarded as the most valuable part of the tourism market, which has been paid more and more attention and favor to all over the world. As a modern management tool, the award tourism not only helps enterprises to manage their employees efficiently, but also becomes an effective way and platform for the development of market for major enterprises, and plays an important role in promoting the prosperity of urban economy and promoting the image of cities. To become a vital emerging industry in the tertiary industry. At present, China has initially formed a tourism city headed by Beijing, Shanghai and Guangzhou. Kunming, as a central city in southwest China, has its own foundation for tourism development. However, if we want to make great progress in the fierce competition and build Kunming into a regional international conference award tourism city, many problems need to be solved. This paper takes Kunming as the research object, first of all, it generalizes the development of the award tourism at home and abroad and the basic situation of the tourism development of the Kunming Award, and summarizes the research ideas and frame structure of this paper, and then summarizes and defines the basic concept of the award tourism. Through consulting the relevant literature at home and abroad, this paper makes a combing from the aspects of concept, characteristics, economic impact, meeting site selection, regional research, strategy research, etc., which lays the foundation for the study of Kunming Club Award tourism. Then this paper makes a pest analysis and comparative advantage analysis on the conditions and present situation of Kunming Development Award Tourism, and clarifies the advantages and disadvantages of Kunming Development Award Tourism as well as some existing problems. Then, on the basis of reviewing and summarizing the previous researches on the competitiveness evaluation system, this paper discusses the principles and methods of constructing the competitiveness evaluation system, and then constructs the tourism competitiveness evaluation system of Kunming Hui Award. Then using AHP to analyze the competitiveness of ten cities, such as Kunming, Beijing, Shanghai, Guangzhou, etc., compare and evaluate Kunming and other cities from the whole and single index, finally, combine the above analysis, from the economy, Policies, environment, facilities, services, talents and other aspects to promote the Kunming Award tourism development strategies. The innovation of this paper lies in the construction of the evaluation system of tourism competitiveness, the use of analytic hierarchy process to quantitatively analyze the situation of tourism competitiveness of Kunming Hui Award, and through the comparative analysis with other cities, try to put forward the development strategy. Has certain practical significance.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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