基于自媒体平台的“旅游者”时空行为研究——以W教授的微信“朋友圈”为例

发布时间：2018-06-30 08:56

本文选题：旅游者时空行为 + 多身份　；参考：《旅游学刊》2016年08期

【摘要】：大数据时代旅游者行为呈现智能化与个性化趋势,因而增加了相关研究的复杂性和综合性。自媒体平台的兴起及其与地理信息技术的融合,可为旅游者时空行为研究提供新的视角和数据及技术支持。以往地理学者重点关注群体性旅游者的时空行为,而忽视多身份及个性化的群体领袖和代表的时空行为。为此,文章基于微信平台的朋友圈,获取特殊"旅游者"W教授2014年逐日活动记录,挖掘其日常活动内容、足迹、照片、情绪等时空信息,综合运用内容分析法、GIS空间热点分析和追踪分析技术对采集到的数据进行时空表达,探究其时空行为特征。研究发现:(1)W教授有稳定的更新朋友圈习惯,动态数的时刻变化呈现双峰模式,上午8:00为高发时刻,且以转发加评论为主;(2)图志是其微信的主要表达形式,其拍照意愿强烈、偏好自拍,属于积极的自媒体代表,其拍摄行为在时间上表现出规律性,受到温度、心情、活动内容等因素的强烈影响,且对历史和自然景观的偏好较强;(3)其时空足迹主要分布于北半球和东半球,以中国和欧洲为主,在国内集中于胡焕庸线东南的人口稠密地区;(4)其旅游者时空行为特征随身份与目的转换而变化,因以频繁跨境和航空出行为主,较之普通旅游者,这类"旅游者"轻空间、重时间,出行时耗成为其空间感知标尺。建议今后的研究应顺应大数据和自媒体时代的需求与特点,研究尺度从全数据、大数据聚焦到小数据甚至点数据,并注重不同尺度与来源数据间的整合互补,研究对象从大众化群体扩展至个性化代表,即作为群体领袖和代表的个体研究应当加强。
[Abstract]:In the era of big data, tourist behavior presents the trend of intellectualization and individuation, thus increasing the complexity and comprehensiveness of related research. The rise of self-media platform and its integration with geographic information technology can provide a new perspective, data and technical support for the study of tourists' space-time behavior. In the past, geologists focused on the space-time behavior of group tourists, but ignored the multi-identity and individualized group leaders and representatives. Therefore, based on the friends circle of WeChat platform, the article obtains the special "tourist" Professor W's daily activity record in 2014, and excavates its daily activity content, footprint, photo, emotion and other space-time information. The spatial hot spot analysis and tracking analysis techniques of GIS are used to express the collected data in time and space, and the characteristics of spatiotemporal behavior are explored. The results show that: (1) Professor W has a steady habit of renewing his circle of friends, and the dynamic number of times changes in a bimodal mode, with a high frequency at 8:00, with a focus on forwarding and commenting; (2) Chart is the main expression form of his WeChat, and his willingness to take pictures is strong. Preferred selfie, belong to the positive self-media representative, its shooting behavior shows regularity in time, is strongly influenced by temperature, mood, activity content and other factors, And it has a strong preference for historical and natural landscape. (3) its space-time footprint is mainly distributed in the Northern Hemisphere and the Eastern Hemisphere, and mainly in China and Europe. In the densely populated areas southeast of the Hu Huanyong line, (4) the spatial and temporal behavior characteristics of tourists change with the change of identity and purpose, because frequent cross-border and air travel is the main reason, and this kind of "tourists" are lighter than ordinary tourists. Heavy time, travel time consumption becomes its spatial perception ruler. It is suggested that the future research should conform to the needs and characteristics of big data and the era of self-media. The research scale should be from full data, big data to small data and even point data, and the integration and complementation between different scales and source data should be emphasized. The research object is expanded from popular group to individualized representative, that is, individual research as group leader and representative should be strengthened.
【作者单位】：西北大学城市与环境学院;
【基金】：国家旅游业青年专家培养计划项目“旅游者时空行为及其环境效应研究”(TYETP201558) 陕西省自然科学基础研究计划面上项目“秦岭山地国家森林公园旅游发展的环境效应及其对策”(2014JM5205) 西北大学大学生创新创业训练计划项目“基于自媒体平台的旅游者时空行为研究”(2016164)资助~~
【分类号】：F592;G206

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