高铁建设对泰宁丹霞旅游的影响分析

发布时间：2018-06-30 09:38

本文选题：高铁建设 + ASEB栅格分析法　；参考：《福建农林大学》2017年硕士论文

【摘要】：我国已进入高铁时代,各地高速铁路建设得如火如荼。在迎面而来的高铁时代,需要认真思考的是,泰宁丹霞旅游业怎样利用自己的优势,把握高铁时代的发展良机,推动泰宁丹霞旅游业稳定和谐发展。基于此,针对高铁时代怎样抓住发展良机推动泰宁丹霞旅游的一体化发展进行研究,对其今后发展有着重要的意义。首先阐述高速铁路与旅游业发展相关理论。阐述高速铁路的概念、高速铁路的特点,分析高速铁路对旅游业发展的影响。其次,通过调查客源市场规模变化及市场空间分布变化,阐述泰宁丹霞旅游开发模式,分析泰宁丹霞旅游市场的认知态度。在此基础上,进一步对泰宁丹霞旅游客源市场进行调查分析,主要包括:游客性别比例、职业构成、人均消费、出游决策、出行方式、旅游动机、住宿意愿、对泰宁丹霞旅游开发模式看法及对泰宁丹霞旅游做法担忧之处等方面,分析高铁对泰宁丹霞旅游的影响。进而运用ASEB栅格分析法分析高铁对泰宁丹霞旅游的影响,如:旅游总人数、现有交通客流量、周末旅游、食宿和文化娱乐、旅游线路和产品需求旅游地产等,借此分析高铁对泰宁丹霞旅游带来的优势、劣势、机遇、威胁等最后提出高铁开通背景下泰宁丹霞旅游发展的对策,主要包括:调整和完善旅游规划、大力开发特色旅游产品、完备并提高城市接待效能、深化沿线地区的分工与合作、不断拓展客源市场范围、加强"最后一公里"的管理。
[Abstract]:Our country has entered the era of high-speed railway, the construction of high-speed railway is in full swing. In the oncoming era of high-speed rail, what needs to be seriously considered is how to make use of the advantages of the tourism industry of Taining Danxia, grasp the development opportunities of the era of high-speed rail, and promote the stable and harmonious development of the tourism industry of Taining Danxia. Based on this, it is of great significance to study how to seize the opportunity to promote the integrated development of Taining Danxia tourism in the high-speed railway era. First of all, the development of high-speed railway and tourism related theories. This paper expounds the concept of high-speed railway, the characteristics of high-speed railway, and analyzes the influence of high-speed railway on the development of tourism industry. Secondly, by investigating the changes of the scale of the tourist market and the change of the market spatial distribution, this paper expounds the tourism development model of Taining Danxia, and analyzes the cognitive attitude of the tourism market of Taining Danxia. On this basis, a further investigation and analysis of the Taining Danxia tourist market, including: sex ratio of tourists, career composition, per capita consumption, travel decision-making, travel mode, tourism motivation, accommodation willingness, This paper analyzes the influence of high-speed rail on Taining Danxia tourism in terms of its views on its tourism development model and its worries about its tourism practices. Then using ASEB grid analysis method to analyze the impact of high-speed rail on Taining Danxia tourism, such as: total number of tourism, existing traffic flow, weekend tourism, accommodation and cultural entertainment, tourism routes and products demand tourism real estate, etc. In order to analyze the advantages, disadvantages, opportunities and threats brought by high-speed rail to the tourism of Taining Danxia, and finally put forward the countermeasures for the tourism development of Taining Danxia under the background of the opening of the high-speed railway, mainly including: adjusting and improving tourism planning, vigorously developing tourism products with characteristics. Complete and improve the efficiency of urban reception, deepen the division of labor and cooperation along the line, constantly expand the scope of the tourist market, and strengthen the management of "last kilometer".
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F532.8

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