湖南“红三角”旅游区PC与移动游客网络关注度时空分布特征及其异同

发布时间：2018-06-30 16:40

本文选题：红三角 + PC游客网络关注度　；参考：《重庆师范大学学报(自然科学版)》2017年01期

【摘要】：【目的】揭示"红三角"PC和移动游客网络关注度时空分布特征及影响因素,分析各影响因素的边际效应,在此基础上,分析两者的异同。【方法】收集游客网络关注度及其他相关数据,利用季节性强度指数、地理集中度指数和重心模型,进行统计分析和比较。【结果】1移动游客网络关注度相对较高,年内变化波动幅度较大,PC游客网络关注度相对较低,年内变化波动幅度较小。两者对重大事件影响同步响应,但响应程度有较大区别。PC游客网络关注度具有较明显的前兆效应,移动游客网络关注度的前兆效应不明显,移动游客网络关注度对节假日的响应程度高于PC游客网络关注度。2普通周周内移动游客网络关注度与PC游客网络关注度周内变化呈反向变化关系;移动游客网络关注度在春节和十一假期内均呈倾斜的"L"型,PC游客网络关注度在春节期间呈倾斜的"L"型,而在十一期间呈"M"型,黄金周内峰值均出现在假期开始后的第三天。PC和移动游客网络关注度月变化均呈山岭形,但两者变化趋势存在反向相关的关系,PC游客网络关注度季节性相对较小。3PC与移动游客网络关注度空间分布的影响因素基本相同;山东、河南等7省区PC和移动游客网络关注度规模分布较一致;其他省区PC与移动游客网络关注度规模分布存在较大偏差。各月PC与移动游客网络关注度重心变化存在较大差异,整体上PC游客网络关注度重心更偏向东北方向。PC与移动游客网络关注度的空间分布的影响因素的基本相同,但在网络普及率,以及各因素影响程度上两者间有较明显的差异。【结论】相关结果可为丰富旅游与信息流的相关研究,促进湖南"红三角"旅游客源市场开发提供参考。
[Abstract]:[objective] to reveal the spatial and temporal distribution of the attention of PC and mobile tourists in the "Red Triangle" and its influencing factors, and to analyze the marginal effects of these factors. Analyze the similarities and differences between the two. [methods] collect tourists' network attention and other relevant data, use seasonal intensity index, geographical concentration index and gravity model, Statistical analysis and comparison were made. [results] 1the degree of attention of mobile tourists was relatively high, the range of fluctuation in the year was larger than that of PC tourists in the year, and the range of changes in the network of PC tourists was relatively low in the year. However, the degree of response is different. PC tourists' network attention has obvious precursory effect, while mobile tourists' network attention has no obvious precursory effect. The response degree of mobile tourists' network attention to holidays is higher than that of PC tourists' network attention. During the Spring Festival and the National Day, the network attention of mobile tourists was inclined "L" and "M" during the Spring Festival and the National Day respectively, and the network attention of the mobile tourists was inclined to "L" during the Spring Festival and the National Day, and the network attention of the PC tourists was inclined to "L" during the Spring Festival and the National Day. The peak value of the golden week appeared on the third day after the holiday. PC and the monthly change of the mobile tourists' internet attention were all in the form of a mountain. However, there is a reverse correlation between the trends of the two changes. The seasonal relative smaller. 3PC and mobile tourists' network attention spatial distribution are basically the same in Shandong Province, Shandong Province, Shandong Province, Shandong Province, Shandong Province, The scale distribution of PC and mobile tourist network attention in 7 provinces of Henan and other provinces is consistent, while there is a big deviation between PC and mobile tourist network attention scale distribution in other provinces. There are great differences between PC and mobile tourists in the change of the focus of attention on the network. On the whole, the center of gravity of the network of PC tourists is more inclined to the northeast direction. PC has the same influence factors on the spatial distribution of the network attention of mobile tourists. But there are obvious differences in the network popularization rate and the influence degree of various factors. [conclusion] the related results can provide a reference for enriching the research on tourism and information flow and promoting the development of tourist market in Hunan "Red Triangle".
【作者单位】：湘潭大学旅游管理学院;
【基金】：国家自然科学基金(No.41501156) 湖南省教育厅优秀青年基金(No.15B243) 湖南省社科基金(No.14JD56)
【分类号】：F592.7

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