基于推拉理论的文化创意园区游客动机实证研究

发布时间：2018-07-25 19:57

【摘要】：知识经济时代，文化创意产业作为新兴产业繁荣发展。近年来我国文化创意产业也正在快速兴起，各地大力建设创意产业园区。在各类产业园区中，其中一类是受我国“退二进三”政策的带动以及国外LOFT现代艺术的影响，通过改造旧式建筑发展起来的文化创意园区。这类文化创意园区特有的审美价值与旅游功能，，使之已经发展为一种新型的城市旅游地，吸引着越来越多的游客前往参观游乐。对文化创意园区游客动机的研究，有助于深入了解这类新型旅游地的游客特征和出游目的，从而在文化创意园区的规划发展中有针对性地改进完善，对文化创意园区的发展具有促进作用。本文以推拉理论为理论基础，构建文化创意园区游客动机推力量表和文化创意园区游客动机拉力量表，在广州市知名的文化创意园区对游客开展问卷调查，并运用SPSS软件对调查所得的183个样本进行描述性统计、可靠性分析、探索性因子分析、聚类分析和方差分析，探究了文化创意园区游客动机特征，并对其进行了类型划分。研究表明：文化创意园区游客的拉力动机包括配套设施产品特色、文化创意特色、建筑特色与环境氛围、进入便利性、公共设施及规划布局等五项；文化创意园区游客的推力动机包括休闲动机、学习与声望动机、社交动机和观光动机等四项。根据文化创意园区游客动机特征把游客分为大众观光型、休闲社交型、专业爱好型和环境偏好型四大类型。不同类型游客在年龄、从事文化创意相关产业与否、游览方式方面存在显著差异。最后，针对研究结论提出文化创意园区建设的相关启示建议。
[Abstract]:In the era of knowledge economy, cultural creative industry as a new industry prosperity and development. In recent years, China's cultural and creative industries are also rising rapidly, around the construction of creative industrial parks. Among all kinds of industrial parks, one of them is the cultural and creative park developed through the transformation of old architecture, driven by the policy of "retreating from the second to the third" and the influence of the foreign modern art of LOFT. The unique aesthetic value and tourism function of this kind of cultural and creative park have developed into a new type of urban tourist destination, attracting more and more tourists to visit and enjoy themselves. The study on tourist motivation of cultural and creative park is helpful to understand the tourist characteristics and purpose of this new type of tourist destination, so as to improve and perfect it in the planning and development of cultural and creative park. Promote the development of cultural and creative park. Based on the theory of push-pull theory, this paper constructs the scale of tourist motivation thrust and the scale of tourist motivation in cultural and creative parks, and carries out a questionnaire survey on tourists in famous cultural and creative parks in Guangzhou. With the help of SPSS software, 183 samples are analyzed by descriptive statistics, reliability analysis, exploratory factor analysis, cluster analysis and variance analysis, and the characteristics of tourist motivation in cultural and creative parks are explored, and the types of tourist motivation are classified. The research shows that the motivation of the tourists in the cultural and creative park includes the characteristics of supporting facilities, cultural and creative features, architectural characteristics and environmental atmosphere, access convenience, public facilities and planning layout. The motivations of tourists in the Cultural and Creative Park include leisure motivation, study and prestige motivation, social motivation and sightseeing motivation. According to the characteristics of tourist motivation in the Cultural and Creative Park, tourists are divided into four types: public sightseeing type, leisure social type, professional hobby type and environmental preference type. There are significant differences between different types of tourists in terms of age, whether they are engaged in cultural and creative industries or not, and how they visit. Finally, the author puts forward some enlightening suggestions on the construction of cultural and creative parks.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;G124

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