基于VEP实验法的江南水乡古镇游客感知意象研究——以上海枫泾古镇为例

发布时间：2018-11-01 20:32

【摘要】：江南水乡古镇已成为城市居民和游客回归自然、追忆乡愁的休闲旅游新标的。为获取游客对此类旅游目的地客观、真实的感知,避免游客自述性反馈的主观干扰,广泛借助格式塔心理学、凝视理论、符号学等相关理论,采用游客受雇拍摄法——邀请游客在游历过程中拍摄一系列照片,通过对照片编码和拍摄点的分析,解构游客凝视的元素、结构和空间流动,归纳游客对江南水乡古镇的感知意象特征。结果表明,游客对江南水乡古镇的感知意象呈现具有原真属性、创意属性以及功能属性的三维耦合结构。其中,最具传统江南文化表征的原真属性占据感知意象的主导,代表新式文化与传统文化融合的创意属性具有提升和开发的潜力,而带有旅游功能属性的感知意象相对最弱。从空间角度看,随着旅游活动的不断展开与深入,游客感知意象流动易在古镇入口、特色通道与景观带、园林标志物处高度聚焦、聚集。
[Abstract]:Jiangnan Water Town has become a new object of leisure tourism for urban residents and tourists to return to nature and recall homesickness. In order to obtain the tourists' objective and real perception of this kind of tourist destination and avoid the subjective interference of tourists' self-reporting feedback, the related theories such as Gestalt psychology, gazing theory, semiotics and so on are widely used. The method of employing tourists to take photographs-inviting tourists to take a series of photos during a tour, deconstructing the elements, structure and spatial flow of the tourists' gaze by analyzing the image coding and shooting points, Induces the tourists' perception image characteristic to the Jiangnan water countryside ancient town. The results show that the perception image of the ancient town of Jiangnan Water Township has three dimensional coupling structure of original true attribute, creative attribute and functional attribute. Among them, the original true attribute of the traditional Jiangnan culture is dominant in the perceptual image, and the creative attribute which represents the fusion of the new culture and the traditional culture has the potential of promotion and development, while the perceptual image with the tourism function attribute is the weakest. From a spatial point of view, with the continuous development and deepening of tourism activities, the flow of tourists' perceptual images is easy to focus and gather in the entrance of ancient towns, the characteristic channels and landscape belts, and the landscape markers.
【作者单位】：上海师范大学旅游学院;上海商学院旅游管理系;
【基金】：2015年度上海市市政府研究中心重点项目(2015-Z-E07-A) 地理国情监测国家测绘地理信息局重点实验室项目(2015NGCM) 全国教育科学“十二五”规划2015年度教育部重点课题(DDA150209)
【分类号】：F592.7

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