城市复兴与文化遗产——韩国首尔挖掘餐饮老字号价值的经验与启示

发布时间：2018-12-16 15:52

【摘要】：城市复兴、老商街与餐饮老字号三者的关系是宏观、中观与微观3个不同层次的关系。笔者主要探讨韩国首尔是如何挖掘餐饮老字号商业价值的,因此,涉及这些老字号所在的老商街这个中观层面,以及首尔整个城市和韩国的相关文化遗产政策这些宏观层面。首尔市政府、有关文化财团将餐饮老字号与城市复兴发展有机结合起来,把餐饮老字号与城市商业、旅游业结合起来,把餐饮老字号与夜市小吃结合起来。从韩国首尔餐饮老字号的发展现状可以得到一些启示:餐饮老字号的成功法宝是把文化变成资本。老字号从经营饮食到经营文化,看似简单,实则是一次经营理念上的脱胎换骨。在保护与振兴餐饮老字号方面,首尔的有关政策和做法值得我国各个城市政府、有关主管部门和餐饮老字号行业人士认真地学习和借鉴。
[Abstract]:The relationship among city rejuvenation, old commercial street and restaurant brand is three different levels: macroscopic, meso and micro. The author mainly discusses how Seoul, South Korea, excavates the commercial value of established restaurant brands. Therefore, it involves the middle level of Laoshang Street where these old brands are located, as well as the macro aspects of Seoul's entire city and the relevant cultural heritage policies of South Korea. Seoul Municipal Government, the cultural consortium organically combines established restaurant brands with urban rejuvenation and development, established food and beverage brands with urban commerce and tourism, and established food brands with night market snacks. Some revelations can be drawn from the status quo of the established restaurants in Seoul, South Korea: the success of the established restaurants is to turn culture into capital. Old brand from management diet to business culture, seemingly simple, in fact, is a new business philosophy. In the aspect of protecting and revitalizing the established restaurants, the relevant policies and practices of Seoul are worthy of our country's city governments, relevant authorities and the professional personages of the old restaurant brands to learn and learn from them seriously.
【作者单位】：中国社会科学院民族学与人类学研究所社会研究室;国际人类学与民族学联合会;中国都市人类学委员会;
【基金】：中国社会科学院亚洲研究中心2015年~2016年度资助研究项目《城市现代转型中的民族传统餐饮“老字号”:北京与首尔的比较》的阶段性成果
【分类号】：F719.3

【相似文献】