中国游客赴埃及旅游的相关研究
发布时间：2021-10-27 20:49
在最重要的新兴旅游市场背景下,中国是世界上增长最快的出境旅游市场,也是亚太地区最大的旅游市场。中国快速崛起的中产阶级,改善的交通联系和更优惠的政策相结合,都有助于出境旅游业的蓬勃发展。此外,中国还与一些非洲国家签署了双边协议,并拥有包括埃及在内的核准目的地地位。根据最近的统计数据,到埃及的游客人数达到了 990万,总收入达到了 72亿美元。旅行收入是第五大外币提供者。旅游业直接和间接地为埃及的GDP贡献了 11.3%。研究问题是“针对中国游客的埃及旅游系统提升”。埃及是“一带一路的国家”所以本研究目的是了解埃及旅游业发展面临的障碍,中国出境旅游市场的特点,旅游行为,中国游客的期望,为中国游客提供最佳服务以增加中国游客数量到埃及。本研究旨在调查前往埃及的中国游客。通过问卷调查和访谈,数据收集了 200名中国游客在埃及。在从问卷调查和访谈中收集数据后,进行因子分析和回归分析。为了进行这项研究,第一个部分已使用主要一级数据和二级数据。一级数据研究采用的是对在埃及的中国游客进行抽样调查的定量方法。采用非结构化深度访谈的定性方法,对6家埃及旅行社进行访谈,以指出埃及旅游市场存在的问题;二级数据基...
【文章来源】：华中师范大学湖北省 211工程院校 教育部直属院校
【文章页数】：84 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Acknowledgements
CHAPTER Ⅰ. INTRODUCTION
1.1 Background and significance of the study
1.1.1 Background of the study
1.1.2 Significance of the study
1.2 Research Objectives and main contents
1.2.1 Research Objectives
1.2.2 Main Contents
1.3 Research approaches and framework
CHAPTER Ⅱ. LITERATURE REVIEW
2.1 Theoretical framework
2.1.1 Push/Pull theory
2.1.2 Maslow's Pyramid of Motivation
2.2 Egypt's inbound tourism
2.2.1 Tourism governance and funding
2.2.2 Tourism policies and programs
2.2.3 Chinese tourists in Egypt
2.2.4 Infrastructure development
2.2.5 Travel agencies in Egypt
2.2.6 Tourism resources in Egypt
2.2.7 tourism resources in egypt
2.3 Literature related to China
2.3.1 China as an outbound tourism Market
2.3.2 The development impact of the Chinese economy on the outbound tourism
2.3.3 The Chinese Outbound Tourism Market statistics
2.3.4 The Chinese tourism rules and agreements "Approved Destination Status"
2.4 Online Travel
2.4.1 The role of Social Media in tourism development
2.4.2 The accessible reservation
2.5 Factors affecting the tourism industry
2.5.1 The destination's environment:
2.5.2 Economy of the country:
2.5.3 Historical or cultural significance of the destination:
2.5.4 Importance of the destination survey:
2.5.5 Religious Importance of Destination:
2.5.6 Technology:
2.5.7 Political factors:
2.5.8 Price factors
CHAPTER Ⅲ. Research on the Characteristics and Behaviors of Chinese tourists in Egypt
3.1. Research design
3.2. Research strategy
3.3. Sources of data
3.4. Sample size
3.5 Research Instrument
3.6. Data Collection Approach
3.7. Analysis of Data
3.8 Special features of this research
CHAPTER Ⅳ. DATA ANALYSIS AND FINDINGS
4.1 Social-demographical profile of Chinese Tourists in Egypt
4.2 The general image of the destination
4.3 Factors influencing the choice of destinations
4.4 Analysis of Travel Behavior
4.5 The tourist's feedback towards the destination
4.6 Evaluation of the Egyptian tourism market by the Chinese tourists
4.7 Weakness and Strength points of Egypt's Tourism
4.8 Interview
CHAPTER Ⅴ. CONCLUSION AND DISCUSSION
5.1 Conclusion
5.2 Obstacles solutions
5.3 Marketing strategy for attracting more Chinese tourists
5.4 Specific Recommendations for the Government
5.5 Suggestions for the ministry of tourism
5.6 Suggestions for the Egyptian airlines
5.7 Suggestions for Hotels:
5.8 Research Contribution
References 参考
APPENDIX Ⅰ
APPENDIX Ⅱ
APPENDIX Ⅲ
【参考文献】：
期刊论文
[1]中国出境旅游市场现状与趋势判断[J]. 张辉,厉新建,秦宇. 商业研究. 2003(02)
本文编号：3462298
【文章来源】：华中师范大学湖北省 211工程院校 教育部直属院校
【文章页数】：84 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Acknowledgements
CHAPTER Ⅰ. INTRODUCTION
1.1 Background and significance of the study
1.1.1 Background of the study
1.1.2 Significance of the study
1.2 Research Objectives and main contents
1.2.1 Research Objectives
1.2.2 Main Contents
1.3 Research approaches and framework
CHAPTER Ⅱ. LITERATURE REVIEW
2.1 Theoretical framework
2.1.1 Push/Pull theory
2.1.2 Maslow's Pyramid of Motivation
2.2 Egypt's inbound tourism
2.2.1 Tourism governance and funding
2.2.2 Tourism policies and programs
2.2.3 Chinese tourists in Egypt
2.2.4 Infrastructure development
2.2.5 Travel agencies in Egypt
2.2.6 Tourism resources in Egypt
2.2.7 tourism resources in egypt
2.3 Literature related to China
2.3.1 China as an outbound tourism Market
2.3.2 The development impact of the Chinese economy on the outbound tourism
2.3.3 The Chinese Outbound Tourism Market statistics
2.3.4 The Chinese tourism rules and agreements "Approved Destination Status"
2.4 Online Travel
2.4.1 The role of Social Media in tourism development
2.4.2 The accessible reservation
2.5 Factors affecting the tourism industry
2.5.1 The destination's environment:
2.5.2 Economy of the country:
2.5.3 Historical or cultural significance of the destination:
2.5.4 Importance of the destination survey:
2.5.5 Religious Importance of Destination:
2.5.6 Technology:
2.5.7 Political factors:
2.5.8 Price factors
CHAPTER Ⅲ. Research on the Characteristics and Behaviors of Chinese tourists in Egypt
3.1. Research design
3.2. Research strategy
3.3. Sources of data
3.4. Sample size
3.5 Research Instrument
3.6. Data Collection Approach
3.7. Analysis of Data
3.8 Special features of this research
CHAPTER Ⅳ. DATA ANALYSIS AND FINDINGS
4.1 Social-demographical profile of Chinese Tourists in Egypt
4.2 The general image of the destination
4.3 Factors influencing the choice of destinations
4.4 Analysis of Travel Behavior
4.5 The tourist's feedback towards the destination
4.6 Evaluation of the Egyptian tourism market by the Chinese tourists
4.7 Weakness and Strength points of Egypt's Tourism
4.8 Interview
CHAPTER Ⅴ. CONCLUSION AND DISCUSSION
5.1 Conclusion
5.2 Obstacles solutions
5.3 Marketing strategy for attracting more Chinese tourists
5.4 Specific Recommendations for the Government
5.5 Suggestions for the ministry of tourism
5.6 Suggestions for the Egyptian airlines
5.7 Suggestions for Hotels:
5.8 Research Contribution
References 参考
APPENDIX Ⅰ
APPENDIX Ⅱ
APPENDIX Ⅲ
【参考文献】：
期刊论文
[1]中国出境旅游市场现状与趋势判断[J]. 张辉,厉新建,秦宇. 商业研究. 2003(02)
本文编号：3462298
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/3462298.html
