A Case Study of the Effect of Reputation of Manufacturing Lo

  本文关键词：论竞争情报在企业品牌管理中的应用及其案例，，由笔耕文化传播整理发布。

【Co-citations】

Chinese Journal Full-text Database 10 Hits

1 Li Xiang-hui1,Zhou ci-tian2(1.College of Commerce,Hunan University of Science and Technology,Xiangtan 411201,China;2.GuangDong University Of Finance,GuangZhou 510521,China);Research on Model and Application of Brand Equity Based on Equity Engine[J];Commercial Research;2007-11

2 LIU Wen;The Dimensions Analysis of Brand Image on High Involvement Durable Goods According to A.L.Biel Model[J];International Business Research;2009-04

3 ZHANG Xun;XU Biao;PENG JiSheng;Nanjing University;;The Effects of Country-of-origin and Corporate Image on Purchase Intention[J];Finance and Trade Research;2013-06

4 LI Jian-fei(School of Business Administration,Hunan University of Commerce,Changsha,Hunan 410205);Study on the Mechanism Influencing Brand Image from the Social Capital Theory Perspective——an Empirical Study on the Data of Clothing Brand Awareness[J];Journal of Hunan University of Commerce;2010-06

5 WEI Wen-zhong(Business School,Weihai Branch of Shandong University,Weihai 264209,China);An Empirical Research on the Components of Retail Brand Image[J];Economic Survey;2007-06

6 Zou Peng;Hao Liancai;Li Yijun;School of Management,Harbin Institute of Technology;;Impacts of Perceived Temporal Distance-Based Sales Promotion on Purchasing Behaviors under Information Asymmetry[J];Journal of Management Science;2014-01

7 Zhang Jianen1 Miao Weiya1 Yang Xiaofang2 An Xiaoming1 1.School of Management and Economics,University of Electronic Science and Technology of China Chengdu 610054 2.Sichuan Radio and TV University Chengdu 610073;Analysis of Influence of Brand Trust Based on Brand Image and Brand Satisfaction:Taking the Nokia for Example[J];An Academic Edition of ManaMaga;2010-11

8 WANG En-hu (Shaanxi Economics and Trade Institute,Xi'an 710061,China);Brand Equity and its Establishment[J];Journal of Shaanxi Economics and Trade Institute;2002-02

9 ;论竞争情报在企业品牌管理中的应用及其案例[J];Modern Information;2005-12

10 YUAN Sheng-jun,FU Guo-qun(Guanghua School of Management,Peking University,Beijing 100871);Inspiration of Chinese Brand Internationalization by Country of Origin Image[J];Soft Science;2012-02

China Proceedings of conference Full-text Database 1 Hits

1 Zhao Yaxiang 1 ,Gao Suying 1,2 (1.School of Management,Hebei University of Technology,Tianjin,300401 China, 2.School of Business,Nanjing University,Nanjing,210093 China);Factor Analysis on Brand Evaluation from the Perspective of Consumers——Based on Data from Consumers of Beijing,Tianjin and Hebei[A];[C];2010

  本文关键词：论竞争情报在企业品牌管理中的应用及其案例，由笔耕文化传播整理发布。