维纳斯国际表业有限公司麦克瑞品牌生产战略的制定与实施研究

发布时间：2018-01-28 03:03

本文关键词： Management Game 战略管理生产战略战略实施　出处：《东北大学》2009年硕士论文　论文类型：学位论文

【摘要】：Management Game (MG)是由美国卡耐基·梅隆大学在六、七十年代就开设的管理学课程。MG课程以其对学生综合能力培养和锻炼的独特性,受到欧美、日本等国的工商管理学院和各大公司的普遍欢迎,纳入MBA的课程体系或用于公司员工的培训。MG课程借助计算机和网络技术,通过国际上多所大学的参与,共同构建了一个模拟的全球化多国市场竞争环境。该环境通常由5-6名学员组成一个管理团队,共同经营管理一个虚拟的跨国公司。所有公司的产品均在以下六个国家中销售：日本、美国、中国、英国、德国和墨西哥,即每种产品拥有六个细分市场。每个公司均经营两种腕表,即高端腕表和低端腕表。各个队模拟经营公司三个经营年度,根据经营绩效由指导教师和校外顾问组成的公司董事会对管理层进行综合评价。维纳斯国际表业有限公司是东北大学工商管理学院2007级的MBA-03班的同学参与MG课程时组建的公司,由六名学员组成该公司的高级管理团队,六个人分别任公司的首席执行官、麦科瑞市场总监、维纳斯市场总监、麦科瑞品牌首席运营官、维纳斯品牌首席运营官和首席财务官。本文作者任麦科瑞品牌首席运营官,主要负责麦科瑞品牌整体生产战略规划、制定、实施以及战略调整等工作。本论文先介绍了MG战略管理模拟环境,公司概况,及相关理论,针对公司麦科瑞品牌所处的环境,和公司总的战略,制定了麦科瑞品牌的2009～2011年的战略规划；同时论文又对公司麦科瑞品牌的战略制定、实施、调整,进行总结分析；论文最后分析公司存在的问题,并提出今后的规划,及合理的建议。
[Abstract]:Management Game is from Carnegie Mellon University in six. In 70s, the management course .MG was widely welcomed by business schools and major companies in Europe, America, Japan and other countries because of its unique training and training of students' comprehensive ability. Integrated into the MBA curriculum system or for the company's staff training. MG courses with the help of computer and network technology, through the participation of many international universities. A simulated global multi-country market competition environment has been developed. The environment is usually composed of 5-6 participants in a management team. Co-operates and manages a virtual multinational corporation. All products are sold in six countries: Japan, USA, China, UK, Germany and Mexico. That is, each product has six segments of the market. Each company operates two kinds of watches, namely, high-end watches and low-end watches. Each team simulates the operation of the company for three years. The board of directors, composed of guidance teachers and outside consultants, evaluates the management according to their performance. Venus International Watch Co., Ltd. is a company formed by students of the MBA-03 Class 2007 at the School of Business Administration of Northeastern University when they participated in the MG course. The company consists of six students who make up the company's senior management team. Six people are chief executives of the company, Macquarie marketing director, Venus marketing director, Macquarie brand COO. The writer is chief operating officer of Macquarie brand, mainly responsible for the overall production strategy planning, formulation, implementation and strategic adjustment of Macquarie brand. This paper first introduces MG strategic management simulation environment, company profile, and related theories, aiming at the company McCorry brand environment, and the overall strategy of the company. Has formulated the Macquarie brand 2009 ~ 2011 strategic plan; At the same time, the thesis summarizes and analyzes the strategy formulation, implementation, adjustment and analysis of McCorry brand. Finally, the paper analyzes the problems of the company, and puts forward the future planning, and reasonable suggestions.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F426.8

【共引文献】