打造品牌与文化推动龟鳖市场消费

发布时间：2018-02-10 16:06

  本文关键词： 打造 品牌 文化 推动 龟鳖 市场 消费　出处：《科学养鱼》2013年04期 　论文类型：期刊论文

【摘要】：正我国是世界上最大的龟鳖养殖国和产品消费国,2012年我国龟鳖的产量和消费接近30万吨,然而市场的大起大落仍影响着我国龟鳖产业的可持续良性发展,这里虽然与各阶段国际国内的经济大环境有关系,但品牌和文化建设的不足,也是影响我国龟鳖市场消费稳定和发展的主要因素,所以,龟鳖产品想在国内外市场上参与竞争和形成稳定发展的市场前景,须施行品牌战略和文化宣传,用品牌和文化引领龟鳖市场消费,从而推动我国龟鳖市场和产业的可持续良
[Abstract]:Now China is the world's largest Turtle farming country and product consumption country, in 2012 China's turtle production and consumption of nearly 300 thousand tons, but the market still change radically affect the sustainable healthy development of China's turtle industry, although here has a relationship with the various stages of the international and domestic economic environment, but the lack of brand and culture the construction of the main factors that also affect China's stability and development of the market consumption of turtle turtle products to participate in the competition so and the formation of the stable development of the market prospect in domestic and foreign markets, to carry out brand strategy and cultural propaganda, leading the consumer market with turtle brand and culture, so as to promote China's market and industry sustainable turtles good

【作者单位】： 浙江杭州龟鳖研究所;
【分类号】：F326.4
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本文编号：1500906