袁家村品牌构建分析

发布时间：2018-02-16 10:00

  本文关键词： 袁家村 民俗村 新兴产业 旅游体验 城市经济 十三朝古都 文化中心 经济文化发展 接触点 九]U山 　出处：《现代装饰(理论)》2016年01期 　论文类型：期刊论文

【摘要】：民俗村是城市经济、文化发展形成的一种新兴产业,越来越多的人希望通过民俗村旅游体验农村生活的淳朴,大大小小的民俗村建立,要区别这些景区就需要树立品牌创建特色。袁家村作为关中民俗村的代表,本文通过分析袁家村的品牌构建,以扭转乡村旅游无差别、无特色的格局,树立民俗村的品牌意识,强化民俗的品牌形象,更好的保护、传承、展现民族文化。
[Abstract]:Folklore villages are a new industry formed by the development of urban economy and culture. More and more people want to experience the simplicity of rural life through the tourism of folk villages and the establishment of folk villages large and small. In order to distinguish these scenic spots, we need to set up brand building characteristics. As the representative of Guanzhong Folk Custom Village, this paper analyzes the brand construction of Yuan Jia Village, in order to reverse the pattern of rural tourism without distinction and characteristics, and to establish the brand consciousness of Folk Custom Village. Strengthen the brand image of folklore, better protect, inherit and show national culture.
【作者单位】： 陕西科技大学设计与艺术学院;
【分类号】：F592.7;K892.4
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本文编号：1515249