新媒体全方位激活品牌

发布时间：2018-02-16 10:34

  本文关键词： 国网北京电力 新媒体 品牌宣传　出处：《企业管理》2017年05期 　论文类型：期刊论文

【摘要】：正在"互联网+电力服务"的理念下,开展了一系列线上联系线下、高度配合、紧密互动的品牌传播活动。在"互联网+"时代的大背景下,社会媒介生态和公众信息需求的变化倒逼着企业必须进行品牌传播创新实践。国网北京市电力公司(以下简称国网北京电力)创新品牌传播,积极践行"互联网+"理念,加速新旧媒体融合发展,注重与用户良性互动,为品牌传播开拓了新的局面。公司按照"三集五大"体系建设要求,创新实践品牌建设管理一体化运作模式和全媒体联动工
[Abstract]:Under the concept of "Internet Power Service", a series of brand communication activities, which are online, highly coordinated and closely interactive, have been carried out under the background of the "Internet" era. The changes of social media ecology and public information demand force enterprises to carry out brand communication and innovation practice. Beijing Electric Power Company of China National Network (hereinafter referred to as Beijing Power Company of China Network) innovates brand communication and actively practices the concept of "Internet". Speed up the development of new and old media integration, pay attention to the benign interaction with users, open up a new situation for brand communication. According to the requirements of "three sets and five" system construction, the company innovates and practices the integrated operation mode of brand construction and management and the whole media linkage
【作者单位】： 国网北京市电力公司;国网北京市电力公司品牌管理项目组;
【分类号】：F426.61
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本文编号：1515309