品牌效应对青春文学生产的影响

发布时间：2018-02-17 07:31

  本文关键词： 品牌 应对 青春 文学 生产 影响　出处：《中国图书评论》2013年01期 　论文类型：期刊论文

【摘要】：正作家出名后我们习惯称呼他著名作家,但这种思维在今天过时了,我们要学会把他视为著名品牌。品牌的好处是可以自身增值,这是著名作家和品牌写手的最显著区别。著名的青春文学作家们年收入过百万,早已不是新闻。2011年度作家收入排行榜上,郭敬明继续以收入超1700万元排在榜首,他的版税收入只占1/3;另一位畅销作家韩寒的
[Abstract]:When a writer became famous, we used to call him a famous writer, but this thinking is out of date today, and we have to learn to think of him as a famous brand. The advantage of a brand is that it can add value. This is the most significant difference between a famous writer and a brand writer. Famous youth writers earn more than $1 million a year and are no longer on the annual Newspapers list. Guo Jingming continues to top the list with an income of more than 17 million yuan. His royalties accounted for only a third; another best-selling writer, Han Han's
【作者单位】： 吉林财经大学新闻与传播学院;
【分类号】：I206.7
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本文编号：1517543