产业集群支撑下的中小企业区域品牌演进机理研究

发布时间：2018-02-26 03:27

本文关键词： 中小企业区域品牌产业集群演进　出处：《沈阳理工大学》2009年硕士论文　论文类型：学位论文

【摘要】： 中小企业区域品牌因其对区域经济的重要作用而日益受到各国政府和诸多学者的关注。就我国目前的中小企业区域品牌发展情况来看,在对地区经济促进的同时,区域品牌的构建主体——中小企业面临着利润空间趋薄、土地资源枯竭、环境压力增大、劳动供给出现新情况等问题,其发展主要依靠的成本优势作用在递减,导致其陷入区域品牌成长的后劲不足,知名度和美誉度难以进一步提高的瓶颈。然而对于中小企业区域品牌的演进机理问题国内外均没有成型的理论,对于我国中小企业区域品牌演进中遇到的瓶颈问题缺乏理论的指导。因此希望通过中小企业区域品牌演进机理的研究,能对中小企业区域品牌成长培育工作起指导及借鉴的作用,促进中小企业区域品牌成长的更快。本文在中小企业区域品牌和产业集群相关理论的研究基础上,运用了多学科多角度的分析方法,借助了归纳和演绎、定性和定量相结合的研究方法,论述了中小企业区域品牌演进轨迹,分析了其演进的支撑条件,在此基础上建立其演进模型,分析中小企业区域品牌演进与产业集群发展具有正相关性,从产业集群生命周期角度论述产业集群发展有效推动中小企业区域品牌演进,并实证分析了“长三角”旅游区品牌、天津“滨海新区”及美国“硅谷”高新技术区品牌的演进。通过分析,笔者认为:中小企业区域品牌演进与产业集群的发展具有正相关性,产业集群的发展能有效推动中小企业区域品牌的演进,用产业集群的发展带动中小企业区域品牌的演进是解决目前中小企业区域品牌成长遇到的诸多问题的有效措施。
[Abstract]:The regional brands of small and medium-sized enterprises have been paid more and more attention by governments and many scholars because of their important role in regional economy. In view of the development of regional brands of small and medium-sized enterprises in China, they are promoting the regional economy at the same time. The main body of building regional brand-small and medium-sized enterprises are faced with the problems of thinning profit space, drying up land resources, increasing environmental pressure, and the new situation of labor supply. As a result, it falls into the bottleneck of regional brand growth, which makes it difficult to improve its popularity and reputation. However, there is no theory on the evolution mechanism of regional brand in small and medium-sized enterprises at home and abroad. There is no theoretical guidance for the bottleneck problems encountered in the evolution of regional brands of small and medium-sized enterprises in China, so we hope to study the evolution mechanism of regional brands in small and medium-sized enterprises. It can guide and draw lessons on the regional brand growth of small and medium-sized enterprises, and promote the regional brand growth of small and medium-sized enterprises. On the basis of the theory of regional brand and industrial cluster of small and medium-sized enterprises, this paper uses a multi-disciplinary and multi-angle analysis method, with the help of induction and deduction, qualitative and quantitative research methods. This paper discusses the evolution track of regional brands of small and medium-sized enterprises, analyzes the supporting conditions of their evolution, establishes its evolution model, and analyzes the positive correlation between the evolution of regional brands and the development of industrial clusters. From the point of view of the life cycle of industrial cluster, this paper discusses that the development of industrial cluster can effectively promote the evolution of regional brands of small and medium-sized enterprises, and empirically analyzes the brand of "Yangtze River Delta" tourist area. The evolution of the brand of Tianjin Binhai New area and American Silicon Valley High-tech Zone. Through the analysis, the author thinks that the evolution of regional brand of small and medium-sized enterprises has positive correlation with the development of industrial cluster. The development of industrial clusters can effectively promote the evolution of regional brands of small and medium-sized enterprises. The development of industrial clusters to promote the evolution of regional brands of small and medium-sized enterprises is an effective measure to solve the problems encountered by the growth of regional brands of small and medium-sized enterprises.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2

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