面向HD服装集团的供应链管理流程设计及应用研究

发布时间：2018-03-02 15:26

本文选题：大型服装企业　切入点：多品牌分销管理　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文以大型品牌服装企业——HD集团供应链管理系统的业务流程再造为研究对象，结合分析国内外大型服装企业业务流程，供应链管理系统的实现方法，针对服装企业的高复杂度工艺流程，以年销售额超过百亿元，拥有十余个国内知名品牌的HD服装集团供应链管理系统设计项目为例，研究与设计以多品牌分销管理为核心的大型服装企业供应链管理系统。本文将品牌服装产品设计、市场营销、生产制造、原辅料供应等环节有机协调并建立快速反应系统为目标，根据按需设计、以销定产、以产定购的高效和可控的供应链管理方法，提出了针对大型服装企业工艺、制造、质保等全过程进行协同管理，，并最终实现多品牌关联企业的协同设计、采购和制造，同时构建与之响应的动态成本管理系统，针对市场实时的产品和物料供应价格体系，分析、建立对产品成本的有效控制和管理体系。HD集团供应链管理系统的实施与应用，已经大幅提升该集团多品牌管理水平和系统的易操作、易维护和易接入性，并大幅降低了整体信息化应用和建设费用。真正实现用信息技术优化大型服装企业资源，提高决策分析和市场快速响应水平，为企业带来显著的经济效益。
[Abstract]:This paper takes the business process reengineering of the supply chain management system of HD Group as the research object, and analyzes the business process and the realization method of the supply chain management system in the domestic and foreign large garment enterprises. In view of the high complexity process of garment enterprises, take the design project of supply chain management system of HD clothing group with annual sales exceeding 10 billion yuan and more than 10 well-known domestic brands as an example. This paper studies and designs a supply chain management system for large garment enterprises with multi-brand distribution management as its core. In this paper, brand clothing product design, marketing, manufacturing, raw materials supply and other links are organically coordinated and a rapid response system is established. Based on the efficient and controllable supply chain management method of production ordering, this paper proposes a collaborative management for the whole process of large garment enterprises, such as process, manufacturing, quality assurance, etc. Finally, the collaborative design, procurement and manufacturing of multi-brand related enterprises are realized. At the same time, the dynamic cost management system is constructed, and the effective control and management system of product cost is established according to the real time product and material supply price system of the market .The implementation and application of supply chain management system of HD Group. Has greatly improved the group's multi-brand management level and system easy to operate, easy to maintain and easy to access, and significantly reduced the overall information application and construction costs, and truly realize the use of information technology to optimize the resources of large clothing enterprises, Improving the level of decision analysis and rapid market response will bring remarkable economic benefits to enterprises.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F274

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