品牌企业与区域经济发展研究

发布时间：2018-03-04 01:38

本文选题：品牌企业　切入点：区域品牌　出处：《中南大学》2010年博士论文　论文类型：学位论文

【摘要】： 经济的发展与崛起离不开承载着资本、技术和劳动力要素的现代企业,而代表着高要素高品质高文化含量的品牌企业显然已成为经济发展的主力军。因此我们说21世纪是品牌竞争的时代,特别是在经济市场化和经济全球化不断深化的条件下,国家与国家之间、地区与地区之间的竞争不仅是单个品牌企业、单个名牌产业之间的竞争,而且也是名牌产业群之间的竞争。从目前国内外学者的理论研究现状来看,对品牌企业与区域经济发展的系统性研究还不够。因此,本研究立足于我国品牌企业建设与区域经济发展现状,以区域经济发展为对象,以企业品牌为切入点,以品牌企业与区域经济发展的内在逻辑关系为主线,从理论上探讨了品牌企业促进区域经济发展的机理,从实证上分析了品牌企业与区域经济发展的相关性及对其的贡献度,并进一步用案例分析其有效性,通过研究得到以下结论： (1)品牌企业促进区域经济发展的机理是通过两种路径实现的,即单个品牌企业对区域经济发展的作用和区域品牌对区域经济发展的作用。单个品牌企业通过增加资本要素、优化产业结构、转变经济增长方式等方面实现了对区域经济发展的促进作用。区域品牌是通过区域内产业集群结构的优化、区域内产业集群竞争力的提高、区域内城市化及城市群的加快发展等方面对区域经济发展产生促进作用。 (2)品牌企业与区域经济发展具有正相关性,而且借助于灰色层次分析法从品牌企业对区域经济发展的直接经济贡献价值和产业关联带动效用两个方面可以构建出品牌企业的贡献度模型,测算出单个品牌企业对区域经济发展的贡献大小,在此基础上,根据品牌的不同类型,对处于同一类型品牌的地区贡献度进行算术平均,可以得到各类型品牌的总体贡献度。 (3)以长沙市为个案运用贡献度模型分析了长沙市名牌企业与长沙市经济发展的关系,可以发现：长沙市名牌企业对长沙市经济发展具有重要的意义与作用；长沙市区域品牌对长沙市经济发展的影响也逐步越来越大。所以,我们要以打造名牌企业和加快发展区域品牌为目标,结合当前名牌战略实施中存在的问题,结合政府、企业以及社会中介三方的力量进一步推进名牌战略。首先,要协调好“名牌战略”与经济发展、产业结构、市场开拓之间的关系。其次,要企业以品牌战略为核心,围绕品牌意识、企业创新、营销策略加快品牌建设；再次要充分发挥当地政府的职能作用,通过产业、财政、税收、金融、法律、制度等政策持续推进名牌战略；最后,要以社会中介组织为桥梁,加大品牌的宣传和推广。
[Abstract]:The development and rise of the economy can not be separated from modern enterprises carrying capital, technology and labor elements. Brand enterprises, which represent high quality and high cultural content, have obviously become the main force of economic development. Therefore, we say 21th century is the era of brand competition, especially under the conditions of economic marketization and deepening economic globalization. The competition between countries, regions and regions is not only the competition between individual brand enterprises, single famous brand industries, but also the competition among famous brand industrial groups. From the current theoretical research situation of domestic and foreign scholars, the systematic research on brand enterprise and regional economic development is not enough. Therefore, this research is based on the current situation of brand enterprise construction and regional economic development in China. Taking the regional economic development as the object, taking the enterprise brand as the breakthrough point, taking the internal logical relationship between the brand enterprise and the regional economic development as the main line, this paper theoretically discusses the mechanism of the brand enterprise promoting the regional economic development. From the empirical analysis of the brand enterprise and the regional economic development of the relevance and contribution to its degree, and further use of the case study of its effectiveness, through the study of the following conclusions:. (1) the mechanism of promoting regional economic development by brand enterprises is realized through two ways, that is, the role of individual brand enterprises in regional economic development and the role of regional brands in regional economic development. Optimizing the industrial structure, changing the mode of economic growth and so on have realized the promotion function to the regional economic development. The regional brand is through the optimization of the industrial cluster structure in the region, the competitiveness of the industrial cluster in the region is improved. Regional urbanization and urban agglomeration accelerate the development of regional economy. (2) Brand enterprises have positive correlation with regional economic development, Furthermore, with the help of grey analytic hierarchy process, the contribution degree model of brand enterprises can be constructed from two aspects: the direct economic contribution value of brand enterprises to regional economic development and the utility of industrial linkage drive. The contribution of a single brand enterprise to regional economic development is calculated. On this basis, according to the different types of brand, the regional contribution of the same brand is arithmetic average, and the overall contribution of each type of brand can be obtained. (3) taking Changsha as a case, the paper analyzes the relationship between the famous brand enterprises in Changsha and the economic development of Changsha by using the contribution degree model. It can be found that the famous brand enterprises in Changsha have important significance and function to the economic development of Changsha; The influence of Changsha regional brand on Changsha's economic development is getting bigger and bigger. Therefore, we should aim at building famous brand enterprises and speeding up the development of regional brands, combine the problems existing in the implementation of the current famous brand strategy, and combine the forces of the government, enterprises and social intermediaries to further promote the famous brand strategy. First of all, The relationship between "famous brand strategy" and economic development, industrial structure and market development should be well coordinated. Secondly, enterprises should take brand strategy as the core, focus on brand awareness, enterprise innovation and marketing strategy to speed up brand construction; Thirdly, it is necessary to give full play to the function of the local government, and continue to promote the famous brand strategy through the policies of industry, finance, taxation, finance, law, system, etc. Finally, we should take the social intermediary organizations as the bridge to increase the publicity and promotion of the brand.
【学位授予单位】：中南大学
【学位级别】：博士
【学位授予年份】：2010
【分类号】：F273.2;F207

【引证文献】