帝豪gl论坛_广东GL公司品牌规划 分析研究.pdf文档全文免费阅读、在线看

  本文关键词：广东GL公司品牌规划研究，由笔耕文化传播整理发布。

MBA学位论文 作者：胡毅顺 广东GL公司品牌规划研究 ABSTRACT of economic theaccelerationofthe integration，the With global process ofmarket raiseof living people’S development economy,gradually increasing hasenteredtheeraofbrand themost important standards，China competition．As basisof and is the enterprises’survival assets，brandincreasinglybecoming intangible overthe economic are global situation，thecountries’strength development．Looking brands．Astheworld’S inthe alltheworld．class alsoreflectedcompetitionamong fieldofbrand．Inrecent has inthe heavyresponsibility fourth．1argesteconomy,China textilebrandsarein textiletrade has reflectsthatChinese years，many disputeclearly theweakstatusintheinternationalmarket． hasbecomethefocusofthemarket excellent Now,brand competition．With renownedbrandshave brand and numberofinternational marketingbuilding，，alarge successeshavemadeChinese ownedthe shareofChinesemarket．Their huge realizedthe andvalueof enterprisesdeeply importance brands．However,themajority insufficient ofthe and ofChinese have importance enterprises understanding of-brand andSOon．Inthe necessity brand ashowtO and brandandhowtoadd building，suchplan accuratelyposition value brand needtObefurther throughequitymanagement，ChineseEnterprises standardizedand improved． GLisamediumfabrictextile thelabor of Guangdong enterprise．Afterpain fromstate-ownedto in 7 has 2001，with transferring private years’development，GL holeditsowninthe withthe gradually market．Recently,alongopeningenlargement， the national facedisevenmorefierce．So market which textile competition enterprise withlocal decidedto brand on government’Ssupport，GL implementstrategy．Based theresearchofbrand andrelative article theories，this developmentprocess totally theGLbrandenvironmentand brand analyzes planning’S developingprocess，from makesclearofthe and ofGUsbra

  本文关键词：广东GL公司品牌规划研究，由笔耕文化传播整理发布。