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本文关键词:广东GL公司品牌规划研究,由笔耕文化传播整理发布。
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MBA学位论文作者:胡毅顺广东GL公司品牌规划研究ABSTRACTWith the acceleration of the process of global economic integration,theincreasing development of market economy,gradually raise of people’S livingstandards,China has entered the era of petition.As the most importantintangible assets,brand is increasingly ing the basis of enterprises’survival anddevelopment.Looking over the global economic situation,the countries’strength arealso reflected in petition among all the world.class brands.As the world’Sfourth.1argest economy,China has heavy responsibility in the field of brand.In recentyears,many textile trade dispute has clearly reflects that Chinese textile brands are inthe weak status in the international market.Now,brand has e the focus of the petition.With excellentbrand marketing and building,a large number of international renowned brands haveowned the huge share of Chinese market.Their esses have made Chineseenterprises deeply realized the importance and value of brands.However,...
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本文关键词:广东GL公司品牌规划研究,由笔耕文化传播整理发布。
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