中国设计原创品牌之服饰篇

发布时间：2018-03-07 16:36

  本文选题：文化实力　切入点：实体店　出处：《装饰》2015年04期 　论文类型：期刊论文

【摘要】：崛起的本土设计已经成为中国文化实力的重要组成部分。在此并提"中国‘智’造"和"原创设计","智"可以理解为设计和造物全过程的用心用智,"造"则是扎实的作为和切实的成绩,即做出了产品并成为产业,同时因为品质而拥有市场,创出了品牌。而产业与品牌的经营显然超出了设计和造物的范畴,商业考量更需要智慧,还有勇气和坚持,以及关注民生的人文情怀、务实的精神和行动力。"原创设计"和"中国‘智’造"二者综合,引出了我们策划《纸上展览·中国设计原创品牌系列》的基本定位。近年来中国经济文化里与设计相关的内容,特别是设计消费发生了巨大变化。相比于传统线下实体店的线上电商平台在快速搭建和发展,给设计师尤其是年轻一代提供了机遇和条件,虽然也必须看到文化环境、市场和产业系统本身尚未发展到令人满意的程度。以关注本土设计为前提,我们将关键词进一步拟定在了"设计师创立的品牌"、"有电商平台的品牌"、"高品质有主张有作为的品牌"。就当前来看,成果可以说首先或者最为突出地表现在了服饰和产品领域。本期先做服饰篇,结合"实穿性"、"亲民性",以这些为大致的出发点进行择选,略作约束,而较多偏重于呈现年轻的品牌。感谢各品牌团队的回应、支持与协助。2015之春,我们与中国设计和原创品牌共勉。
[Abstract]:The rise of local design has become an important part of Chinese cultural strength. In this context, "Chinese 'wisdom' and" original design "can be understood as the whole process of design and creation with the intention of wisdom," "create" is Za... Real deeds and tangible achievements, That is, to make products and become an industry, and at the same time to have a market for quality and create a brand. And the management of industry and brand obviously goes beyond the scope of design and creation. Business considerations require wisdom, courage and persistence. As well as the humanistic feelings of people's livelihood, pragmatic spirit and action. "original design" and "China's' smart 'build" are integrated. It leads to the basic orientation of our planning "Paper Exhibition 路original Brand Series of Chinese Design". In recent years, the contents of Chinese economy and culture related to design, In particular, design consumption has undergone tremendous changes. Compared with the traditional online e-commerce platform in offline stores, it has provided designers, especially the younger generation, with opportunities and conditions, although it is also necessary to see the cultural environment. The market and the industrial system themselves have not yet developed to a satisfactory degree. We further developed the keywords in "designer brand", "brand with ecommerce platform", "high quality brand with propositions and achievements". The results can be said to be first or most prominent in the field of clothing and products. In this issue, first of all, we will make a dress section, combining with "real wear" and "pro-people nature", with these as the general starting point to choose and choose, with a bit of restraint. More emphasis is placed on presenting young brands. Thanks to the response of the brand teams, support and assistance for the Spring of 2015, we work with Chinese design and original brands.
【分类号】：TS941.2
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本文编号：1580080