新波普风格“蜕变”彩妆品牌包装设计

发布时间：2018-03-09 15:53

本文选题：新波普图形设计　切入点：包装设计　出处：《湖南工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：波普艺术作为现代社会中一种备受追捧的潮流文化,深受广大年轻消费群体的喜爱,但是波普艺术快速更迭和“快餐化”的消费,也称为一种不利于发展的形式。新波普风格图形创作基于波普创作的基础之上,进行图形的创新,有利于培养和捕捉潮流文化生活理念,并且能够将波普艺术这一表现风格更好的应用于包装中。新波普风格图形设计的应用研究,结合视觉元素创作来源,采用图像研究法,根据自己设计创意的理念,推敲创意每个图形,赋予每个图形一种象征意义,将其所象征的意义与创意结合;装置艺术手法的运用,将设计的新波普图形进行有效的资源整合组装或者再设计,采用合理的材质做出新的艺术表现形式,充当后期包装品牌延展的展示任务。波普艺术风格在商业包装中应用广泛,经过提炼和文化层次加深的新波普艺术风格,是更加适应青年消费群体的化妆品牌与创意、趣味产品。将新波普图形应用到彩妆品牌包装设计中,不仅对塑造产品的形象起到积极作用,对产品的品牌塑造和识别度也做出了优越的贡献。突出了新波普文化的价值,不走寻常的路线,大胆表现自我,将自身的个性特点与时代碰撞出新的特色,并且引领时代潮流,为丰富人们的艺术生活和增强大众的激情,创造力产生了重要的价值。
[Abstract]:Pop art, as a popular trend culture in modern society, is loved by the majority of young consumer groups, but pop art changes rapidly and the consumption of "fast food". It is also called a form that is not conducive to development. New pop style graphic creation is based on the foundation of pop creation, and it is helpful to cultivate and capture the idea of trendy cultural life. And can better apply pop art to packaging. New pop style graphic design application research, combined with visual elements creation source, using image research method, according to their own design ideas, Each figure is created, each figure is given a symbolic meaning, and the meaning symbolized by the figure is combined with the creativity; the use of the installation art technique, the design of the new pop graphics for effective integration of resources assembly or re-design, Using reasonable material to make new artistic expression form, acting as the display task of brand extension of later packaging. Pop art style is widely used in commercial packaging, and has been refined and deepened in the cultural level of the new pop art style, Is more suitable for young consumer groups of cosmetics brands and creative, interesting products. The application of new pop graphics to color brand packaging design, not only play a positive role in shaping the image of the product, Has also made the superior contribution to the product brand shaping and the recognition degree. Has highlighted the new pop culture value, has taken the unusual route, boldly expresses oneself, will own individuality characteristic and the time collides the new characteristic, and leads the time tide, In order to enrich people's artistic life and enhance the passion of the masses, creativity has produced important value.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TQ658;TB482

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