基于网络平台塑造中国动画品牌的民族特色研究

发布时间：2018-03-09 20:39

本文选题：动画品牌　切入点：网络平台　出处：《江西师范大学》2009年硕士论文　论文类型：学位论文

【摘要】： 随着世界动漫产业的发展,动漫产业产生的可观经济效益和惊人的文化影响力越来越引起世界各国的关注。近几年,我国大力发展文化产业,对动画产业在政策、资金、技术上都给予了大力的扶持,动画产业也开始呈现出良好的发展势头。在动画产业中,中国要与欧美日韩动画强国竞争,光靠政府的扶持是不够的。我国的动画产业一直存在一个发展的瓶颈问题:如何打造具有竞争力的中国动画品牌? 本文基于以上背景,提出基于网络平台塑造中国动画品牌的民族特色。因为中国动画品牌在产业化进程中正面临利用新的媒介环境创造新的发展平台的机遇。探讨基于网络平台塑造中国动画品牌的民族特色这一课题,有利于解决我国的动画在产业化进程中面临缺少具有原创性的动画品牌问题,为树立中国动画品牌提供一种新的思路。本文从了解网络媒体的优势入手,分析它为当代中国动画品牌塑造鲜明民族特色所提供的优于其它媒体的媒介环境。网络的无障碍性、开放性、实效性、互动性,将为塑造中国动画品牌的民族特色争取更为广大的原创动画品牌的创作群体,获得丰富的信息来源,形成良好的传播效应,创造新的消费方式和消费群体,从而为动漫产业的发展提供源源不断的动力。
[Abstract]:With the development of the animation industry, animation industry has considerable economic benefits and amazing cultural influence has increasingly attracted the attention of the world. In recent years, our country vigorously develop the cultural industry, the animation industry in the policy, capital, technology have given strong support, the animation industry began to show the momentum of development good. In the animation industry, Chinese to compete with Europe and Japan and South Korea Animation power, rely on government support is not enough. China's animation industry has been a bottleneck in the development of the problem: how to build a competitive Chinese animation brand?
Based on the above background, the network platform building Chinese animation brand based on national characteristics. Because China animation brand is facing with new media environment to create a new platform for the development of opportunities in the process of industrialization. To explore this topic network platform China shape animation brand national characteristics based on, is conducive to resolving the Chinese animation in in the process of industrialization, facing a lack of animation brand has originality, and provides a new idea to establish China animation brand. This paper from the understanding of the advantages of the network media, it is the media environment analysis of contemporary painting brand distinctive ethnic characteristics provided better than other media. China dynamic network accessibility and openness, effectiveness, interactive, will strive for more for the majority of the original animation brand creation for the shaping of China animation brand national characteristics, get rich letter The source of interest forms a good spread effect and creates new consumption patterns and consumer groups, thus providing a constant source of impetus for the development of the animation industry.

【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J218.7

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