庞克表业公司高爵士品牌生产战略的制定与实施研究

发布时间：2018-03-09 20:59

本文选题：生产战略　切入点：战略管理　出处：《东北大学》2009年硕士论文　论文类型：学位论文

【摘要】：Management Game是由美国卡耐基·梅隆大学在1957年开发的一个全球性模拟经营训练项目,MG课程的核心目的就是针对如何在竞争与压力下合理制定公司的战略规划,并确保企业实现目标这方面进行综合训练的课程。该课程模拟了一个典型的多国市场竞争环境,各公司的运作及管理涉及到营销、生产、财务、人力资源、研究开发等诸多方面。让学生通过“经营”一家在动态的国际化的市场环境中竞争的跨国公司,学习如何在不确定的环境中和限定的时间压力下通过相互协作制定并实施公司战略规划,保持竞争优势。庞克国际表业有限公司(PUNC INC.)是由东北大学工商管理学院2007级的MBA学员参与课程时组建的公司,由六名学员组成的高级管理团队,各人分别担任公司的首席执行官,高爵士品牌的市场总监,格纳瑞品牌的市场总监,高爵士品牌的生产总监,格纳瑞品牌的生产总监和首席财务总监。分别负责公司的战略、营销、生产和财务工作,本文作者任高爵士品牌的生产总监,负责高爵士品牌产品差异化生产战略的制定、实施以及战略调整。论文首先对庞克表业的经营环境进行分析,结合过去5年的历史经营数据,制定了2009-2011年的生产战略目标及相应的指标；其次,论文描述了在实际经营过程中战略的制定、实施、评估和调整等过程,并对战略管理方面的问题进行了总结与分析,最后论文以庞克表业三年的经营成果为基础,对公司未来的发展进行展望,并提出相应的战略规划。
[Abstract]:Management Game is a U.S. University of Carnegie Mellon in 1957 to develop a global business simulation training project, the core objective of MG course is aimed at how to develop the company's strategic planning and reasonable pressure in competition, and ensure enterprises to achieve the goal of comprehensive training courses. The course of the simulation of a typical multinational market competition the environment, operation and management of the company involved in the production, marketing, finance, human resources, research and development and other aspects. Let the students compete through the "business" in a dynamic environment of the international market of multinational companies, how to learn the time pressure is defined in the uncertain environment and under developed and through mutual cooperation the implementation of the company strategy to maintain a competitive advantage.
Punk international watch Co. (PUNC INC.) was established by the school of business administration Northeastern University 2007 MBA students participated in the courses of the company's senior management team, composed of six participants, chief executive officer of each company, high brand marketing director sir, Genarui brand marketing director, high Jazz brand production Genarui brand director, production director and chief financial officer. Responsible for the company's strategy, marketing, production and financial work, the author rengao Jazz brand production director, responsible for the high Jazz brand product differentiation production strategy, implementation and strategic adjustment.
Firstly, the business environment analysis of punk watch, combined with the historical operating data of the past 5 years, up to 2009-2011 years of production strategy and corresponding index; secondly, the paper describes the strategy formulation, in the actual operation process of the implementation process, evaluation and adjustment, and the problems of strategic management the summary and analysis, finally, based on the operating results of punk watch for three years, the company's future development prospects, and put forward the corresponding strategic planning.

【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F426.87;F273

【共引文献】