中部地区企业品牌与竞争环境评价

发布时间：2018-03-14 16:48

本文选题：中部地区　切入点：企业品牌　出处：《企业经济》2015年03期 　论文类型：期刊论文

【摘要】：沿海产业的梯度转移、民营经济的重视、企业品牌意识的增强给中部地区企业带来了发展机遇。但现阶段但现阶段,中部地区企业竞争环境与企业品牌的打造与建设仍存在一些问题企业竞争环境与企业品牌的打造与建设仍存在一些问题,制约了企业发展。本文通过分析近年来中部地区企业商标数据数据,构建了相关评价指标体系,对中部地区企业品牌和竞争环境作出客观评价,发现两者间存在一定的相互正向促进作用。在此基础上提出了充分考虑发展优势、增加RD投入、增强市场经济活力等五项措施增强市场经济活力等五项措施,旨在改善中部地区企业品牌与竞争环境。
[Abstract]:The gradient transfer of coastal industries, the importance of private economy and the enhancement of enterprise brand awareness have brought opportunities for the development of enterprises in the central region. There are still some problems in the competitive environment of enterprises and the building and construction of enterprise brands in the central region, and there are still some problems in the establishment and construction of the competitive environment and brand of enterprises. This paper analyzes the trademark data of enterprises in the central region in recent years, constructs the related evaluation index system, and makes an objective evaluation of the brand and competitive environment of enterprises in the central region. On the basis of this, five measures, such as taking full account of the advantages of development, increasing R D input, enhancing the vitality of market economy, and so on, are put forward. Aims to improve the central region enterprise brand and competition environment.
【作者单位】：南昌大学管理学院;
【基金】：2012国家社会科学基金重大项目“欠发达地区生态与经济协调发展研究”(批准号批准号:12&ZD104) 国家自然科学基金“我国中部和东部省域城市首位度与区域经济增长我国中部和东部省域城市首位度与区域经济增长:模型、机理与对策”(批准号批准号:71263037) 江西省社会科学“十二五”(2014年)规划项目“长江经济带背景下江西省新型城镇化与生态环境耦合发展模式探究”(批准号批准号:14YJ36)
【分类号】：F273.2;F271

【相似文献】