服装品牌视觉形象设计研究

发布时间：2018-03-16 03:26

本文选题：服装品牌　切入点：视觉形象　出处：《苏州大学》2009年硕士论文　论文类型：学位论文

【摘要】： 服装品牌识别系统是以视觉识别系统为基础的,并将企业识别的基本精神充分地体现出来,使企业产品名牌化,同时对推进产品进入市场起着直接的作用。中国进入WTO后,我国的消费市场已经迅速与世界接轨,大量的国外服装品牌成功登陆我国服装消费市场,为国内服装品牌进行了精彩的现场案例教学,这些品牌所展示的令人叹为观止的品牌视觉形象使国内服装品牌感受到了品牌服装的真正含义,认识到仅有品牌设计意识是远远不够的,在创建品牌的过程中,服装的“品牌视觉形象”才是最重要的。本文从服装品牌的发展与视觉形象设计的关系、制定服装品牌形象设计的依据、服装品牌视觉形象设计的形式、服装品牌视觉形象设计专案分析、对我国服装品牌视觉形象设计的现实性思考、服装品牌视觉形象设计的发展趋势等六个方面入手,对我国服装品牌的视觉形象设计进行了分析,并通过专案分析以及对目前我国服装品牌设计的现实性思考,阐述了服装品牌视觉形象设计的发展趋势。
[Abstract]:Clothing brand recognition system is based on visual recognition system, and the basic spirit of enterprise identification is fully reflected, so that the brand name of enterprise products, while promoting the products into the market plays a direct role. After China's entry into WTO, China's consumer market has been in line with the world rapidly. A large number of foreign clothing brands have successfully landed in China's clothing consumption market, and have carried out wonderful on-site case teaching for domestic clothing brands. The impressive visual image of these brands makes the domestic clothing brand feel the real meaning of brand clothing, realize that brand design consciousness is far from enough, in the process of creating brand, The brand visual image of clothing is the most important. This paper analyzes the relationship between the development of clothing brand and visual image design, the basis of fashion brand image design, the form of clothing brand visual image design, the special project analysis of clothing brand visual image design. This paper analyzes the visual image design of our country's clothing brand from six aspects, such as the realistic thinking of the visual image design of our country's clothing brand, the development trend of the visual image design of the clothing brand, and so on, and analyzes the visual image design of the clothing brand of our country. Through the analysis of the project and the realistic thinking of the clothing brand design in our country, this paper expounds the developing trend of the visual image design of the clothing brand.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F426.86

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