基层服务型党组织品牌建设研究

发布时间：2018-03-17 00:31

本文选题：基层党组织　切入点：服务型基层党组织　出处：《渤海大学》2017年硕士论文　论文类型：学位论文

【摘要】：建设服务型党组织是党的十八大作出的重大部署,对于密切党同人民群众的血肉联系,推动党的各级组织更好地发挥“领导核心”和“政治核心”作用,提高党组织的凝聚力和战斗力,汇聚推动各项事业改革发展的正能量,具有十分重要的现实意义。建设服务型党组织重点在基层,重点在加强基层服务型党组织品牌建设,这一工作作为新形势下加强和改进基层党建工作的有力抓手,对于创新基层党组织活动方式,提高服务党员群众水平,有着独特的优势,也使基层服务型党组织建设更具可持续性。本文以部分地区基层服务型党建品牌建设情况为例,从基层服务型党组织建设的视角,试图归纳和总结在基层服务型党组织品牌建设工作方面的经验,并分析其不足,在此基础上就进一步加强和完善基层服务型党组织品牌建设工作提出一些意见和建议。本文共包括四个部分。第一部分简要概述了品牌建设与基层服务型党组织品牌建设的基本内涵与特征。从品牌建设的一般认识入手,分析基层服务型党组织品牌建设的基本内涵与特征。第二部分主要分析了加强基层服务型党组织品牌建设的必要性和紧迫性。指出加强基层服务型党组织品牌建设是基层服务型党组织建设的内在要求,是基层党组织建设的重要途径,也是拓宽党建视野的创新之举。第三部分集中梳理了当前各地开展基层服务型党组织品牌建设的基本进程、现实状况和主要问题,以从总体上把握这一工作的进展情况,并分析了基层服务型党组织品牌建设在品牌意识、品牌效应、品牌经营和品牌战略上的不足。第四部分主要基于上述问题,结合品牌建设的内在规律,提出进一步加强基层服务型党组织品牌建设的对策,包括科学谋划服务品牌,加强服务品牌的组织领导和动态管理,完善品牌建设的保障机制,实施口碑管理等等。
[Abstract]:The construction of service-oriented party organizations is a major arrangement made by the 18 National Congress of the Party. It is of great importance to the close ties between the Party and the masses of the people, and to the promotion of party organizations at all levels to play a better role as the "leading core" and "political core". It is of great practical significance to improve the cohesion and combat effectiveness of the Party organizations and to pool the positive energy to promote the reform and development of various undertakings. The construction of service-oriented Party organizations is focused on the grass-roots level and on strengthening the brand building of the grass-roots service-oriented Party organizations. This work, as a powerful hand in strengthening and improving the work of party building at the grass-roots level under the new situation, has a unique advantage in innovating the mode of activities of grass-roots party organizations and improving the level of service to the masses of party members. It also makes the construction of grass-roots service-oriented Party organization more sustainable. This paper takes the brand construction of grass-roots service-oriented Party building in some areas as an example, from the perspective of grass-roots service-oriented Party organization construction. This paper attempts to sum up and summarize the experience of brand building in the grass-roots service-oriented Party organizations, and analyzes its shortcomings. On the basis of this, some suggestions and suggestions are put forward to further strengthen and perfect the brand construction of the service-oriented party organizations at the grass-roots level. This paper consists of four parts. The first part gives a brief overview of the brand building and the service-oriented party organizations at the grass-roots level. The basic connotation and characteristics of brand construction. The second part mainly analyzes the necessity and urgency of strengthening the brand construction of the grass-roots service-oriented Party organization, and points out that it is necessary to strengthen the brand construction of the grass-roots service-oriented party organization. Setting up is the inherent requirement of the construction of grass-roots service-oriented party organizations. It is an important way to build grass-roots party organizations, and also an innovative move to broaden the horizons of party building. The third part focuses on combing the basic process, reality and main problems of brand building of grass-roots service-oriented party organizations in various localities at present. In order to grasp the progress of this work on the whole, and analyze the deficiency in brand consciousness, brand effect, brand management and brand strategy of grass-roots service-oriented Party organization brand building. 4th part is mainly based on the above problems. Combined with the inherent law of brand construction, the paper puts forward some countermeasures to further strengthen the brand construction of the Party organization of service type at the grass-roots level, including scientific planning of service brand, strengthening the organizational leadership and dynamic management of service brand, and perfecting the guarantee mechanism of brand construction. Implement word-of-mouth management and so on.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D267

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