浅议地区传媒品牌的塑造——《纪录嘉定》经验谈

发布时间：2018-03-20 16:00

  本文选题：浅议　切入点：地区　出处：《中国广播电视学刊》2013年02期 　论文类型：期刊论文

【摘要】：正《纪录嘉定》是嘉定广播电视台自办的一个品牌栏目,作为本土人文纪录片栏目,它承载着完成报道任务、对外交流、节目评优等多种使命。近年来,随着嘉定电视台运行策略的调整,这档栏目从原先的一个普通的常规栏目设置渐渐明确了自身特色和定位,精致展现嘉定历史文化和地域特色,重点着眼彰显嘉定的人文底蕴。特别是2010年改版扩容后,栏目时长从25分钟延长至30分钟,先后以主题的形式制作了《嘉定文化名
[Abstract]:Jiading is a brand column run by Jiading Radio and Television Station itself. As a local humanistic documentary program, it carries a variety of missions, such as completing reporting tasks, communicating with foreign countries, evaluating programs, etc. In recent years, With the adjustment of the operation strategy of Jiading TV Station, this column has gradually clarified its own characteristics and positioning from the original ordinary routine column setting, and refined the historical culture and regional characteristics of Jiading. In particular, after the expansion of the revised edition in 2010, the length of the column was extended from 25 minutes to 30 minutes, and the "Jiading Cultural name" was produced successively in the form of a theme.
【作者单位】： 上海嘉定电视台;
【分类号】：G222
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本文编号：1639786