土特产包装的地域性和品牌化探析

发布时间：2018-03-22 02:21

本文选题：土特产包装　切入点：地域性　出处：《苏州大学》2008年硕士论文　论文类型：学位论文

【摘要】： 土特产,是一个地方独有的最具特色的产品,它具有很强的地域性。土特产包装,则是为了满足土特产保护、储藏、运输、销售等需要而形成的包裹和装饰,它具有提升产品档次、树立地方形象、发展地方经济、展示地域文化的功能。本土化和地域性是土特产包装的原始特征,对地域文化的解读、重塑和展示已经成为土特产包装发展的一种趋势和要求。我国的土特产品种类丰富,但与之相匹配的包装却长期得不到重视,地域性弱,品牌缺乏。本文试图通过对国内外土特产包装的现状分析,厘清土特产包装的自然属性和社会功能,探索土特产包装地域性和品牌化之间的关系。歌德说过,“越是民族的就越是世界的”,土特产包装必须始终把握地域性的特征,走品牌化之路,让土特产走出原产地,让地域文化走向世界,全面带动地方经济的发展。
[Abstract]:Native products are the most distinctive products unique to a place. They are very regional in nature. The packaging of native products is a package and decoration formed to meet the needs of local product protection, storage, transportation, sales, etc. It has the function of upgrading product grade, setting up local image, developing local economy and displaying regional culture. Reshaping and displaying has become a trend and requirement of packaging development of native products. There are a lot of native products in our country, but the corresponding packaging is not paid attention to for a long time, the region is weak and the brand is lacking. This paper attempts to analyze the present situation of the packaging of native products at home and abroad. To clarify the natural attributes and social functions of the packaging of native products, and to explore the relationship between the regionality and the brand of the packaging of native products, Goethe once said, "the more national, the more world", the packaging of native products must always grasp the regional characteristics. Take the road of branding, let native products out of the country of origin, let the regional culture to the world, comprehensively promote the development of local economy.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.8;F323.7

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