论国家品牌设计与民族主流文化的关系

发布时间：2018-03-26 06:34

本文选题：品牌　切入点：国家品牌　出处：《东北大学》2009年硕士论文

【摘要】：东北大学“品牌学”课程于二零零六年十月十六日被教育部评为国家精品课程。《品牌学》教材被教育部列入普通高等教育“十一五”国家级规划教材。国内品牌学相关课题研究与国外相比相对滞后。国内目前对于品牌学的研究多年来一直集中在研究企业品牌的层面,而忽略了国家品牌的层面的课题研究,作为品牌学三个学术方向的研究内容的补充,国家品牌研究内容是目前品牌学学科急需拓展的一个学术方向。国家设立科研课题,组织专家学者做这方面的探索和研究,如何让中国的国家品牌在世界之林中屹立,怎样才能更好的维护国家的品牌,成为研究国家品牌课题的重要目的。提出国家品牌与民族主流文化的关系原理,是经由历史漫长的时间而考证的。本文将通过对国家品牌设计与民族主流文化二者关系的论述,探讨人类不断繁衍的意识本源与国家品牌的潜在规律,构架人类生命的意识及哲学思想的类别,分析其本源思想与国家品牌设计的衔接,通过世界国家品牌的案例分析,多维度的思考论证,有力的证实国家品牌的设计规律——国家品牌设计以民族主流文化为核心的潜在规则,在以上构思为前提之下,提出国家品牌设计与民族主流文化关系的课题研究。当今世界六十亿左右人口,一万左右不同文化背景的民族和部落,二百个左右依据不同政治理念而建立的国家政权,数百个为不同利益而集合的国际组织,五千多种语言,五千多种宗教信仰。在这么多个不同的民族及宗教信仰的前提下,并合成了二百个不同宗教文化背景的团体,如何才能让一个民族、一个国家接受我们的设计,这个问题的解决不仅仅局限在文字翻译的层面,更重要的在于这个民族的主流文化,这个民族的信仰。民族与民族,国家与国家,地域与地域沟通,究竟存在怎样的规律,如何让中国的国家品牌走向世界,研究国家品牌课题的意义重大。
[Abstract]:On October 16, 2006, Northeastern University "Brand Studies" course was selected by the Ministry of Education as a national excellent course. The "Brand Studies" textbook was listed by the Ministry of Education as the "11th Five-Year" national planning textbook of general higher education. The domestic research on brand science has been focused on the level of enterprise brand for many years, while neglecting the research of national brand. As the supplement of the three academic directions of brand science, the content of national brand research is an academic direction that needs to be expanded urgently. The state has set up research projects, organized experts and scholars to do research in this area, how to make China's national brands stand in the forest of the world, and how to better safeguard the national brands. Put forward the principle of the relationship between the national brand and the national mainstream culture, through the long time of history and textual research. This paper will discuss the relationship between the national brand design and the national mainstream culture. This paper probes into the origin of human beings' consciousness and the potential law of national brand, constructs the consciousness of human life and the category of philosophical thought, analyzes the connection between the original thought and the design of national brand, and analyzes the case study of the national brand in the world. The multi-dimensional thinking and argumentation can prove the law of national brand design-the potential rule that national brand design takes the national mainstream culture as the core, under the premise of the above conception, Put forward the research of the relationship between national brand design and national mainstream culture. There are about 6 billion people in the world, about 10, 000 nationalities and tribes with different cultural backgrounds, about 200 state regimes established on the basis of different political ideas, hundreds of international organizations for different interests, and more than 5, 000 languages. Under the premise of so many different ethnic groups and religious beliefs, and having synthesized 200 groups with different religious and cultural backgrounds, how can a nation and a country accept our design? The solution to this problem is not confined to the level of text translation, but more importantly lies in the mainstream culture of the nation, the belief of the nation, the nation and nation, the state and country, the region and the regional communication. How to make the national brand of China go to the world is of great significance to study the subject of national brand.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2

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