电视节目主持人的品牌化建构

发布时间：2018-04-02 21:34

  本文选题：电视节目　切入点：主持　出处：《传媒》2013年05期

【摘要】：正电视行业的竞争已经进入品牌竞争的时代,其中,主持人的品牌化直接影响到电视媒体的品牌建设。主持人是一个栏目的灵魂,主持人的表现将直接影响到栏目的成败。作为媒体"形象代言人"的主持人的品牌化建构已被很多电视台提升到战略层面加以重视,因此,主持人的品牌化建构必将成为电视媒体竞争的焦点。
[Abstract]:The competition of TV industry has entered the era of brand competition, in which the brand of host directly affects the brand construction of TV media.Host is the soul of a column, the host's performance will directly affect the success or failure of the column.As the "image spokesman" of the media, the brand construction of the host has been promoted to the strategic level by many TV stations. Therefore, the brand construction of the host will become the focus of the TV media competition.
【作者单位】： 暨南大学新闻与传播学院;
【分类号】：G222.2
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本文编号：1702198