成都实施“天府大熊猫”文化品牌战略研究

发布时间：2018-04-17 11:19

本文选题：天府文化 + 大熊猫　；参考：《中华文化论坛》2017年09期

【摘要】：成都市第十三次党代会提出,要用建设全面体现新发展理念把成都建设成为国家中心城市。传承巴蜀文明,发展天府文化,努力建设世界文化名城,是成都文化建设的重要任务。成都是世界唯一既有圈养大熊猫又有野放大熊猫资源的特大城市,作为大熊猫的重要栖息地之一,具有丰富的大熊猫资源。大熊猫是我国的"外交大使",深受我国和世界人民喜爱,精心做好大熊猫保护繁殖和品牌营销,创新发展大熊猫文化,是传承发展巴蜀文明,让天府文化走向世界的重要途径,是成都将来成为世界文化名城的显著标志之一。本文研究分析了成都市推进大熊猫品牌建设的资源现状和存在问题,提出了相关对策与建议。
[Abstract]:The 13th Party Congress of Chengdu put forward that Chengdu should be built into a national central city with the new concept of development embodied in construction.Inheriting Bashu civilization, developing Tianfu culture and building world famous cultural city are the important tasks of cultural construction in Chengdu.Chengdu is the only giant city in the world with both captive and wild giant panda resources. As one of the important habitats of giant panda, Chengdu is rich in giant panda resources.The giant panda is our country's "diplomatic ambassador", deeply loved by the people of our country and the world. Carefully doing the panda protection, breeding and brand marketing, innovating and developing the panda culture, is an important way to inherit and develop the Bashu civilization and let the Tianfu culture go to the world.Chengdu will become a world cultural city in the future one of the remarkable signs.In this paper, the present situation and problems of the giant panda brand construction in Chengdu are analyzed, and the relevant countermeasures and suggestions are put forward.
【作者单位】：中共成都市委宣传部文产处;中共四川省委党校;
【分类号】：G127

【相似文献】