电视调查性报道栏目的品牌建设研究

发布时间：2018-04-17 16:58

本文选题：品牌建设 + 电视调查性报道栏目　；参考：《黑龙江大学》2009年硕士论文

【摘要】： 本文是一篇探究电视调查性报道栏目品牌建设的文章,立足于近些年兴起的电视调查性报道在社会媒介传播中的作用,阐述了其品牌建设的必要性和不同时期的发展策略。首先,文章会对电视调查性报道栏目品牌建设的目的进行阐述,并简要描述了国内外关于该问题的研究现状和本文的研究方法。其次,本文分析了电视调查性报道及品牌的相关问题,并阐述了电视调查性报道栏目品牌建设的意义所在。接下来,本文以导入、成长和延展三个发展阶段依次阐述电视调查性报道栏目品牌建设过程中的策略。在结论部分,本章将对电视调查性报道栏目品牌建设过程中存在的问题进行思考。
[Abstract]:This paper is an article about the brand construction of TV investigative reporting column. Based on the function of TV investigative report in social media, this paper expounds the necessity of brand construction and the development strategy in different periods.First of all, the article will describe the purpose of brand construction of TV investigative reporting column, and briefly describe the domestic and foreign research on this issue and the research methods of this paper.Secondly, this paper analyzes the related problems of TV investigative report and brand, and expounds the significance of brand construction of TV investigative reporting column.Then, this paper introduces, grows and extends three stages of development to explain the strategy in the process of brand construction of TV investigative reporting column in turn.In the conclusion part, this chapter will think about the problems existing in the brand construction of TV investigative reporting column.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G222

【引证文献】