基于传统茶品牌法律保护的案例分析——以王老吉凉茶为例

发布时间：2018-04-18 10:16

本文选题：基于传统 + 法律保护　；参考：《福建茶叶》2016年01期

【摘要】：茶在我国是十分珍贵的文化遗产,有着悠久的发展历史,随着市场的不断变化,我国形成了各式各样的茶品牌,茶品牌销售的形式让更多的人了解茶文化。但是,在近几年我国开始出现许多关于茶品牌的商标侵权、包装装潢侵权等问题,以王老吉凉茶为例来说,王老吉属于我国的民族老字号品牌,在茶品牌市场中曾经有着十分有影响的地位,但在十九世纪时,王老吉的销售量开始面临阻碍,于是为了盘活资产便与广药集团达成了商标许可的协议,这使得王老吉茶品牌在后期销售时面临了一系列的法律问题。对此,本文基于传统茶品牌的法律保护问题进行分析,以王老吉凉茶为例展开讨论。
[Abstract]:Tea is a very precious cultural heritage in China, with a long history of development, with the continuous changes of the market, China has formed a variety of tea brands, tea brand sales form so that more people understand the tea culture.However, in recent years, there have been many problems about trademark infringement and packaging and decoration infringement of tea brands in China. Take Wang Laoji Liangcha as an example, Wang Laoji belongs to the old national brand of our country.Once had a very influential position in the tea brand market, but in the nineteenth century, Wang Laoji's sales began to face obstacles, so in order to revitalize the assets and entered into a trademark licensing agreement with Guang Yao Group.This makes Wang Laoji tea brand in the later sales are faced with a series of legal problems.Based on the analysis of the legal protection of traditional tea brands, this paper discusses Wang Laoji Liangcha as an example.
【作者单位】：广西国际商务职业技术学院会计系;
【分类号】：D922.294;F426.82

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