中国家用纺织品品牌及其产品设计风格研究

发布时间：2018-04-18 11:49

本文选题：家用纺织品 + 品牌　；参考：《苏州大学》2008年硕士论文

【摘要】： 随着科技的不断发展以及在社会上的普及,现代家用纺织品企业在技术上的差异性越来越小,绝大多数企业都有产品同质化的现象。中国家用纺织品市场混乱,国内抄国外、小企抄大企的情况屡见不鲜,这对于未来的发展相当不利,需要引起更多人的重视。而要正确地对待现在家用纺织品的发展,就必须了解国内品牌的设计风格及市场现状,了解国内企业及产品与国外的差别。通过对品牌、消费者心理与家用纺织品品牌设计风格关系的分析,强调家用纺织品企业品牌定位与产品个性的重要性;对国内高档家用纺织品品牌的研究、与国外家用纺织品品牌的比较以及中国家用纺织品市场现状分析,找出国内家用纺织品的不足,展望未来家用纺织品的趋势走向:拓展思维—设计与创新、民族元素与国际时尚的完美结合。
[Abstract]:With the development of science and technology and the popularization of the society, the difference in technology of the modern household textile enterprises is becoming smaller and smaller, and most of the enterprises have the phenomenon of homogenization of products.The Chinese textile market is chaotic, the domestic and foreign copy, the small enterprises copy the big enterprises is common, this is quite unfavorable to the future development, needs to arouse more people's attention.In order to deal with the development of household textiles correctly, it is necessary to understand the design style and market status of domestic brands, and the differences between domestic enterprises and products and foreign countries.Through the analysis of the relationship between brand, consumer psychology and household textile brand design style, the importance of brand positioning and product personality of household textile enterprises is emphasized.Comparing with foreign household textile brands and analyzing the present situation of domestic textile market in China, this paper finds out the shortage of domestic household textiles, and looks forward to the trend of household textiles in the future: expand thinking, design and innovation.The perfect combination of national elements and international fashion.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.81

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