《处州晚报》:打造从内容到品牌的成长价值链

发布时间：2018-04-20 01:39

  本文选题：媒体竞争 + 品牌　； 参考：《中国记者》2015年11期

【摘要】：近几年来,《处州晚报》在塑造产品优势、质量优势的同时,十分注重品牌竞争力的培育,通过晚报品牌建设,赢得了丽水受众的注意力和社会的普遍认可,拉动了广告投放和发行增量。在全国纸媒经营遇到困境的背景下,《处州晚报》广告每年平均以两位数增长。在今年上半年报业整体经营面临困境的背景下,广告也与去年基本持平。
[Abstract]:In recent years, the "Zhuzhou Evening News" has paid great attention to the cultivation of brand competitiveness while shaping its product advantages and quality advantages. Through the building of the Evening News brand, it has won the attention of the audience in Lishui and the general recognition of the society. Pull advertising and distribution increment. Against the background of the difficulties encountered by the national print media business, the advertising in the State Evening News increased by double digits on average every year. In the first half of this year's newspaper industry as a whole facing difficulties, advertising is basically the same as last year.
【作者单位】： 浙江丽水日报社;
【分类号】：G216.2
，

本文编号：1775698