我国汽车品牌专卖店展厅设计初探

发布时间：2018-04-24 13:24

本文选题：品牌专卖店 + 设计理念　；参考：《景德镇陶瓷学院》2008年硕士论文

【摘要】： 随着现代汽车工业和汽车文化在世界各地的蓬勃发展,势必造就汽车产品销售载体——汽车专卖店的兴起和发展。展厅作为汽车专卖店的核心组成部分,关于展厅的设计在国外已经积累了许多成功的经验,而我国汽车品牌专卖店营销模式尚处于发展中阶段,其中关于汽车专卖店展厅的设计还缺乏系统的理论指导,因此关于我国汽车品牌专卖店展厅设计的研究具有非常重要的理论意义和现实意义。文章先阐述了选题背景、研究意义、及相关概念,后简要介绍了国内外汽车品牌专卖店设计的发展历程及我国汽车品牌专卖店展厅设计存在的问题,并对我国汽车品牌专卖店展厅设计分散的、零星的经验进行归纳总结的基础上,提出了汽车品牌专卖店展厅设计的理念及表现手法,并以河北众志达上海大众斯柯达汽车专卖店展厅的设计为例,通过分析具体论证了本文提出的相关的汽车品牌专卖店展厅的设计理念与表现手法在实践中的应用。
[Abstract]:With the booming development of modern automobile industry and automobile culture all over the world, it is bound to bring up the rise and development of automobile specialty stores, which is the carrier of automobile products sales. As the core part of automobile exclusive store, the design of exhibition hall has accumulated many successful experiences in foreign countries, but the marketing mode of automobile brand store in our country is still in the developing stage. There is a lack of systematic theoretical guidance on the design of the exhibition hall of the automobile monopoly store, so the research on the design of the exhibition hall of the automobile brand store in our country has very important theoretical and practical significance. This paper first describes the background, significance, and related concepts of the topic, and then briefly introduces the development of domestic and foreign automotive brand store design and the problems in the design of the exhibition hall of China's automobile brand monopoly store. On the basis of summing up the scattered and sporadic experience in the design of the exhibition hall of the automobile brand store in our country, the paper puts forward the concept and expression method of the design of the exhibition hall of the automobile brand monopoly store. Taking the design of the exhibition hall of Shanghai Volkswagen Skoda Automobile Monopoly in Hebei Zhongzhi as an example, this paper analyzes and demonstrates the application of the related design idea and expression technique of the exhibition hall of the automobile brand exclusive store in practice.
【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.471

【参考文献】