长春市大桥外语培训学校品牌价值提升策略研究

发布时间：2018-04-25 19:11

本文选题：外语培训 + 品牌价值　；参考：《吉林大学》2009年硕士论文

【摘要】： 近年来,中国培训行业的发展已经进入了白日化状态,在为不同需要的求学者提供了大量求职、求知、求学的机会的同时,行业内竞争也日趋激烈。长春尽管地处东北,经济相对南方略微发展缓慢,但外语培训行业却发展的非常迅速。本文以长春大桥外语培训学校为研究对象,调查并搜集社会办学机构营销环境的二手资料,结合营销管理理论,提炼出其营销环境的特殊性。同时,在搜集并整理长春大桥外语培训学校的办学宗旨、教学目标、教学项目、招生结构等相关资料的基础上,分析其现有品牌管理的特点,针对长春市大桥外语的品牌建设现状和营销资源优势,提出了进一步提高其品牌价值的营销策略,为企业的持续发展提供一定的理论借鉴。
[Abstract]:In recent years, the development of China's training industry has entered a state of day, for different needs of scholars to provide a large number of job search, knowledge, study opportunities, at the same time, the competition in the industry is becoming increasingly fierce. Although Changchun is located in the northeast and its economy is relatively slow to the south, the foreign language training industry is developing very rapidly. This paper takes the Changchun Bridge Foreign language training School as the research object, investigates and collects the second-hand information of the marketing environment of the social school, and combines the marketing management theory to extract the particularity of the marketing environment. At the same time, on the basis of collecting and arranging the relevant materials of Changchun Bridge Foreign language training School, such as the purpose of running a school, teaching objectives, teaching items, enrollment structure and so on, the characteristics of its existing brand management are analyzed. In view of the current situation of Changchun Bridge foreign language brand construction and the advantages of marketing resources, this paper puts forward the marketing strategy to further improve its brand value, which provides certain theoretical reference for the sustainable development of enterprises.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G649.2

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