陶瓷文化资源整合视角下景德镇城市文化品牌建设研究

发布时间：2018-04-25 20:56

本文选题：景德镇 + 陶瓷文化　；参考：《陶瓷学报》2013年04期

【摘要】：作为享誉中外的千年瓷都,底蕴丰富的陶瓷文化遗存、特色鲜明的陶瓷文化旅游和初具规模的陶瓷文化产业构成了景德镇最具特色的历史文化资源。为塑造以陶瓷文化为特色的城市文化品牌,近年来景德镇市在城市建设规划、瓷博会平台打造、景德镇精神凝练以及景德镇学的推广等方面做了卓有成效的努力,取得了明显的成效,但同时也存在城市文化品牌个性不明显、陶瓷文化资源整合力度不够、文化力和经济力不匹配以及城市文化营销人才偏少等一些亟待解决的现实问题。为此,需要从树立文化自信、加强资源整合、发展产业集群、构建人才高地等多方面来进一步提升景德镇市城市文化品牌,提升城市核心竞争力。
[Abstract]:As a famous Chinese and foreign thousand years porcelain capital, rich ceramic culture remains, distinctive ceramic culture tourism and initial scale ceramic culture industry constitute Jingdezhen's most characteristic historical and cultural resources. In recent years, Jingdezhen has made fruitful efforts in urban construction planning, porcelain exhibition platform building, Jingdezhen spiritual condensing and the promotion of Jingdezhen study in order to shape the city culture brand characterized by ceramic culture. There are some problems that need to be solved urgently, such as not obvious personality of urban cultural brand, insufficient integration of ceramic cultural resources, mismatch of cultural and economic forces, and lack of talents in urban cultural marketing. Therefore, it is necessary to further promote Jingdezhen city cultural brand and enhance the core competitiveness of Jingdezhen from many aspects, such as establishing cultural confidence, strengthening resource integration, developing industrial clusters, constructing talent highlands and so on.
【作者单位】：景德镇陶瓷学院;
【基金】：江西省社会科学规划课题项目(编号:13YJ14) 江西省高等学校省级教改课题(项目编号:JXJC-12-10-12) 景德镇市科学技术局《打造景德镇陶瓷文化创意产业集群中的政府职能再造研究》的研究成果
【分类号】：G122

【参考文献】