中国体育用品制造产业集群品牌研究

发布时间：2018-04-29 17:43

本文选题：中国 + 体育用品制造产业集群　；参考：《体育科学》2014年08期

【摘要】：采用文献资料调研、专家咨询、实地考察、问卷调查等研究方法,对体育用品制造产业集群品牌的概念、类型、特征、形成机制以及现状进行了分析,认为当前中国体育用品制造产业集群品牌建设中存在的主要问题包括:体育用品制造产业集群品牌建设水平过低,服务支撑体系不健全,企业市场投机行为盛行,外部信息供给不足,内部协作不畅,遭遇过多行政干预,企业品牌建设过程中存在诸多问题。据此提出,发挥龙头企业作用,推进集群内部协作;建立健全服务支撑体系,弥补外部信息供给不足;维护产业集群品牌,克服过多行政干预;促进集群内企业品牌建设,推进品牌国际化发展等思路与对策。
[Abstract]:This paper analyzes the concept, type, characteristics, formation mechanism and present situation of the sports goods industry cluster brand by using the methods of literature research, expert consultation, field investigation, questionnaire investigation and so on. The main problems in the brand construction of sports goods industry cluster in China are considered as follows: the level of brand building is too low, the service supporting system is not perfect, and the speculative behavior of enterprise market is prevalent. The external information supply is insufficient, the internal cooperation is not smooth, encounters too much administrative intervention, and there are many problems in the process of enterprise brand building. Based on this, it is proposed to play the role of leading enterprises, to promote the internal cooperation of the cluster; to establish and improve the service support system, to make up for the insufficient supply of external information; to maintain the brand of industrial clusters, to overcome excessive administrative interference; to promote the brand building of enterprises in the cluster. To promote the development of brand internationalization and other ideas and countermeasures.
【作者单位】：杭州师范大学体育与健康学院;苏州大学体育学院;
【基金】：国家社会科学基金资助项目(10CTY013) 中国博士后科学基金资助(2014M550298)
【分类号】：G80-05

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